Becky Smith
Direct response | Conversion copywriter | Ads | UX/micro copy | Landing pages | Emails | Behavioural Science Available for work
Engage, persuade & convert your audience with expertly written social ads, landing pages, micro copy and emails.
I specialise in digital marketing campaigns, boosting brand awareness and driving engagement and conversions.
My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement.
Here's how I can collaborate with your marketing and design teams:
• Create persuasive content that boosts conversions
• Write clear, engaging copy that improves performance
• Simplify complex language into something everyone can understand
• Take ownership and responsibility for tasks and projects with a proactive attitude
• Consistently meet project deadlines
• Adhere to the strict regulations in pharmaceuticals
• Work in accordance with ABPI and other codes of practice
I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines.
Interested in my copywriting skills for your organisation? Send me a DM, let's talk.
Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science
Contact details
Social
- Advertisements
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Conversion copywriting
- Digital and SEO copywriting
- Product descriptions
- Tone of voice
- UX copywriting
Skills
- B2B
- B2C
- Consumer goods
- Healthcare and pharmaceuticals
- Lifestyle
Specialisms
Qualifications & Awards
July 2023: Transformational landing pages, Eddie Shleyner, Very Good CopyApr 2023 – Dec 2023:
Supercharge your brand with behavioural science, Richard Shotton, Pro Masterclass
Sep 2022: Recharge your creativity, Nick Parker, ProCopywriters
Sep 2021:Applying behavioural science, Richard Shotton, ProCopywriters
Oct 2021: Seductive soundbites to structures that sell, Richard Spencer, ProCopywriters
Apr 2021: Creating short-form copywriting for impact, Anthony Tasgal, D&AD Masterclass
May 2017 – Oct 2017Advanced Diploma in social media marketing, Digital Mums
BA (Hons) Design for Communication Media, The Manchester Metropolitan University
Portfolio
Web content for Ace Aquatec
Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture ...
Web content for Zitko Group
Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner.
ALK – Conversion landing page
A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare ...
Voice-over script for klarify Home Allergy Test
klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events