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Rob Hainsworth“I try and write as many versions as possible because sometimes it’s one word change or sentence restructure that makes the difference.”
Katherine Wildman“I need to soak my brain in a client’s business until the good stuff is leaking out at the edges.”
Julian Abel“I always present ideas with a range of mild to wild, because clients need to see what’s possible before they can make a decision.”
Fran Morgan“AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures those words meet the objective.”
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