This day-long training is part of the 2020 Copywriting Conference.

Samar Owais is an email conversion strategist and copywriter for SaaS and ecommerce brands.

This training will teach you:

• The difference between an email done right and an email done wrong
• How to get subscribers to open your emails
• Email personalisation beyond {first.name}
• How to write emails that turn subscribers into buyers, free trials into paid, and existing customers into loyal, raving fans.
• How to write emails never feel like they’re coming from a soulless corporation.
• In a nutshell: You’re going to learn how to write emails that do what they’re supposed to – increase conversions, reduce churn, and sound like they came from a human instead of a machine.

The session covers:

The THREE things you need to get right for your subscribers to open your email
The FIVE things you need to include in your emails for them to convert
The TWO things that’ll make you subscribers trust you and love you.

This training is for anyone who writes emails, and is particularly suited to an eCommerce or SaaS business owner, marketing director, copywriter or anyone who needs to persuade customers and build an audience.

Training includes:

• Interactive training with practical exercises
• Q&As with trainer
• Recording of the session
• Supporting documentation

The training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions.

Your training ticket includes access to our online event platform, as well as opportunities to network with other delegates and join any of our Satellite Sessions.