Portfolio project

Dogs Trust Ireland Christmas 2022 Appeal (Direct Mail)

Dogs Trust is Ireland’s largest dog welfare charity, with a mission to bring an end to the destruction of stray and abandoned dogs in Ireland.

This Christmas appeal focused on an abandoned, pregnant dog, a subtle nod to the Christmas story. Supporters were asked to donate so that a homeless dog and her puppies could be rescued and provided with food and shelter.

FILES LINKED WITH THIS PROJECT

2. DT 22-005 Letter

PRO

Maeve Henry

Fundraising Copywriter. Helping charities raise more money by putting the donor at the heart of the story | Direct Mail | Digital Fundraising | Supporter Newsletters

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