Hey copywriter! Ever felt as if you’ve already thought of everything? As if every interesting message has already been shared? As if your ideas bank has run dry? You’re not alone.

Unfortunately, creativity is neither a ‘function’ nor an ‘activity’. It’s a way of being in the world. It involves letting things in, not just pushing them out. So you, the writer, must be able to notice ideas – not just come come up with them. And you must be able to do this for hours and weeks and years, on demand, even when you’ve got nothing.

Tiffany Markman uses her trusty Micro-Targeting Methodology and she wants to share it with you. Just for funsies. But also so you can come up with your own clever concepts, compelling hooks and sticky copy ideas.

Tiffany Markman was Africa’s ‘Corporate & Commercial Copywriter of the Year’ in 2023, Southern Africa’s ‘Most Effective Copywriter’ in 2022, and one of the world’s ‘Top 50 Female Content Marketers’ in 2021. In 2020, she was South Africa’s ‘Freelance Copywriter of the Year’. She is also a multi-award-winning trainer and speaker, known for her expertise on messaging, digital marketing, social media and creative ideation. Fresh off conference stages in India, Manchester, London, New York City and South Africa, Tiffany has trained more than 36 000 people and written for 573 brands in 16 countries. She loves black coffee, pencils with erasers on the end, and beginning sentences with conjunctions like “And” and “But”.

This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.