Insights from 422 commercial writers

ProCopywriters Survey 2024

Headline sponsors:

What's it like to be a copywriter?

Our eighth annual survey has expanded to capture more of the story of the modern copywriter.

Download the full report to learn:

  • What copywriters charge
  • How copywriters approach projects
  • How copywriters are embracing AI

And loads more!

Thanks to the 422 copywriters who gave up their time to complete our wide-ranging survey, and to the sponsors who make this report possible.

Headline sponsors:

Day Rates

A slight increase in the day rate average – perhaps just enough to contend with inflation. 

Gender Pay Gap

Overall, the gender pay gap has widened. Although this gap is largely represented by in-house and agency writers.

Do you use generative AI?

Our survey finds that, while more copywriters are concerned about competition from AI, the majority of copywriters are adding AI tools to their own workflows. 

Past Surveys

All of our past survey reports are free to read:

2023 Survey

2021 Survey

2020 Survey

2019 Survey

8th November 2024

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