From The Blog

Featured articles

15 Oct 2022

10 tips for keeping corporate communications projects on track

Alison Harmer lists 10 ways to stop writing projects with multiple people involved from going awry

12 Oct 2022

Speaking my mind

Jo Watson takes a long, hard look at what she learned from delivering a talk as a newbie speaker at CopyCon 2019

ProCopywriters Blog

12 Oct 2022

5 reasons why your website copy isn’t generating leads

Vera Nesvadbova has a good idea why your website’s putting off potential clients

11 Oct 2022

8 creative branding elements that are as important as your logo

How do you create a comprehensive, and unified, brand identity that actually works? Hannah Cook explains

05 Oct 2022

Messaging Mastery: how to write to trigger emotion

Tessa Parry-Wingfield and Vanessa Cuddeford talk about how using emotion, as well as facts, can help you get your message across effectively

04 Oct 2022

What is SEO blog writing?

Claire Hewson’s guide to writing SEO-friendly blog posts

28 Sep 2022

Let there be light

Jaime Cox looks at the many benefits of having natural light in your home workspace

27 Sep 2022

Use pillar pages and topic clusters to optimise your content for SEO

Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter

21 Sep 2022

Packaging design: 7 smart ways packaging can boost your brand

When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles and labels can have

15 Sep 2022

Why does seasonal content marketing matter?

Claire Hewson explains what seasonal content is, how it benefits your business and how to create it

08 Sep 2022

Why we need poets in business

Emily Penny wonders if the power of poetry be used for branding

06 Sep 2022

5 reasons why error-free work is vital

Alison Harmer outlines some of the ways that mistake-ridden content can damage your business

31 Aug 2022

How strong brand names tell stories

Emily Penny explains what makes a great brand name and shares tips on how to choose one

30 Aug 2022

How to win at blogging

Jaime Cox’s tips for how to create high-quality blog posts that get results

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