ProCopywriters Blog

27 Sep 2022

Use pillar pages and topic clusters to optimise your content for SEO

Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter

21 Sep 2022

Packaging design: 7 smart ways packaging can boost your brand

When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles and labels can have

15 Sep 2022

Why does seasonal content marketing matter?

Claire Hewson explains what seasonal content is, how it benefits your business and how to create it

08 Sep 2022

Why we need poets in business

Emily Penny wonders if the power of poetry be used for branding

06 Sep 2022

5 reasons why error-free work is vital

Alison Harmer outlines some of the ways that mistake-ridden content can damage your business

31 Aug 2022

How strong brand names tell stories

Emily Penny explains what makes a great brand name and shares tips on how to choose one

30 Aug 2022

How to win at blogging

Jaime Cox’s tips for how to create high-quality blog posts that get results

24 Aug 2022

Making your website work – a book that delivers on its extravagant promise

Why Sarah Bartlett thinks Making Your Website Work by Gill Andrews is worth reading

23 Aug 2022

Why it’s OK to say ‘thanks, but no thanks’

Saying no to freelance work isn’t easy, but Geraldine Jones has found that it’s sometimes best for all involved

17 Aug 2022

The subtle power of clever packaging copy (plus lots of brand voice examples)

Megan Rose celebrates 17 great examples of the kind of everyday copy that usually gets ignored

16 Aug 2022

Is marketing a dark art?

Claire Millins’ questions to help you come up with effective marketing messages

10 Aug 2022

How to write stonkingly good newsletters

Sally Ormond’s ingredients for creating a newsletter people want to read.

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