From The Blog
Featured articles
12 Oct 2021
How to steer clients away from hyperbole and boost their customer engagement
Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy
06 Oct 2021
10 unexpected things about being a freelance copywriter
Diane Vanstone’s reflects on the surprising lessons she learned during her first year as a freelance copywriter
ProCopywriters Blog
05 Oct 2021
Charging by the word conveniently ignores the value copywriters provide says Ruth Sedar
29 Sep 2021
Why the word ‘stakeholder’ must die
Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words
21 Sep 2021
How to write a homepage that captures your customer’s attention
Ben McKinney’s guide to writing a stunning homepage
20 Sep 2021
When client relationships go sour
Jenny Lucas’ suggestions for spotting, and dealing with, badly behaved clients
14 Sep 2021
People are still asking what content design is
Ever wondered what content designers actually do? Lauren MacNeish explains
08 Sep 2021
3 things you should know before writing for digital
The Marketing Pod shares its rules for creating brilliant digital content
07 Sep 2021
5 reasons being a digital nomad makes you want to shout ‘freedom!’
Richard King sings the praises of deciding what work looks like for you
25 Aug 2021
AMENDageddon: are you sabotaging your own content?
Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy
24 Aug 2021
Ethical marketing – taking the bro out of your business
Lily Karenza believes there’s an alternative to aggressive and manipulative marketing
17 Aug 2021
How writing less could make you happier
Lucas North on why less is often more when it comes to writing copy
16 Aug 2021
6 brands that use content in ingenious ways
Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content
11 Aug 2021
How to get people to subscribe to your newsletter
Matthew Drzymala’s ideas for getting more people to sign up for your mailing list
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