ProCopywriters Blog

25 Aug 2021

AMENDageddon: are you sabotaging your own content?

Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy

24 Aug 2021

Ethical marketing – taking the bro out of your business

Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

17 Aug 2021

How writing less could make you happier

Lucas North on why less is often more when it comes to writing copy

16 Aug 2021

6 brands that use content in ingenious ways

Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content

11 Aug 2021

How to get people to subscribe to your newsletter

Matthew Drzymala’s ideas for getting more people to sign up for your mailing list

05 Aug 2021

That feeling when…

Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients

04 Aug 2021

The false economy of cheap copy (updated for 2021)

When it comes to copy, you get what you pay for says Felicity Wild

28 Jul 2021

Find your why (not)

Jo Watson’s a vote for less ‘find your why’ and more ‘you do you’.

28 Jul 2021

What your tone of voice can’t do for you

Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills

27 Jul 2021

Information gain: how original research gets you zooming up the search rankings

Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead

21 Jul 2021

7 essential books every freelancer should read

Graeme Piper’s rundown of must-have books for freelancers

13 Jul 2021

Email’s not dead – an introduction to email marketing

Is email marketing still worth the effort? Lily Karenza’s a vote for yes

From The Blog

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