From The Blog
Featured articles
22 Feb 2021
To niche or not to niche: a #ProCopyChat roundup
Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.
16 Feb 2021
Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.
ProCopywriters Blog
09 Feb 2021
How do copywriters decide on their fees and pricing models?
Sarah Monaghan demystifies copywriting fees.
03 Feb 2021
In defence of tiny email lists
Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.
27 Jan 2021
What is greenwashing and how do you avoid it?
Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.
25 Jan 2021
Congratulations! You’ve survived 2020. Now what?
Ben McKinney looks back at last year and ponders what this one will bring.
19 Jan 2021
CopyCon postponed until October
The Copywriting Conference is postponed until 8 October 2021.
19 Jan 2021
How to build a brand that means something to someone
Alice Hollis explains what branding is, and why it’s worth the effort
13 Jan 2021
10 of the best start out tips for freelance copywriters
Just started out as a freelance copywriter? Alexandra Crossley summarises what you need to know
12 Jan 2021
‘They’ is coming – putting gender on the writing agenda
Kirsten Irving takes a look at the issue of gendered pronouns
11 Jan 2021
Why we need to stop using war metaphors to talk about illness
Is using military metaphors helpful when we’re talking about sickness and disease? Louise Shanahan doesn’t think so.
11 Jan 2021
What’s your New Year’s writing resolution?
Here’s what the team at Word Monster want to stop doing, keep doing and learn in 2021.
06 Jan 2021
Tips for new freelancers — what I’ve learnt so far
Lucy Roberts’ advice for new freelancers
05 Jan 2021
3 great copywriting quotes (and what they mean)
Anna Metcalfe expands on some words of copywriting wisdom.
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