From The Blog

Featured articles

18 Mar 2021

The 3 things I need to know before I’ll even think about signing up to your email list

Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.

17 Mar 2021

Why clarity may not always be the answer

James Gillam examines the problem with clear, but nuance-free, messages.

ProCopywriters Blog

16 Mar 2021

Networking tips for freelance introverts

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

10 Mar 2021

Why you shouldn’t write (just) for SEO

Francesca Baker on why you should write for humans AND search engines.

09 Mar 2021

How talking less about your business means more business

Richard King explains wny making your copy less ‘me, me, me’ is better for your business.

03 Mar 2021

How to use blogs to increase conversions in your sales funnel

Alice Hollis explains how using blogging can help at every stage of the sales cycle.

23 Feb 2021

Why we must stop pandering to the algorithm

Katie Thompson delves the dark side of algorithms.

22 Feb 2021

To niche or not to niche: a #ProCopyChat roundup

Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.

16 Feb 2021

Battle of the sexist briefs

Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.

09 Feb 2021

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

03 Feb 2021

In defence of tiny email lists

Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.

27 Jan 2021

What is greenwashing and how do you avoid it?

Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.

25 Jan 2021

Congratulations! You’ve survived 2020. Now what?

Ben McKinney looks back at last year and ponders what this one will bring.

19 Jan 2021

CopyCon postponed until October

The Copywriting Conference is postponed until 8 October 2021.

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