From The Blog
Featured articles
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
14 Apr 2020
How this editor weighs up freelance enquiries
Collective Content’s quick guide to what editors are looking for in a freelance writer.
ProCopywriters Blog
09 Apr 2020
Gated content isn’t a magic bullet for selling stuff
Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.
07 Apr 2020
Grammarly vs. the copywriter — who’ll win?
Are digital writing tools like Grammarly a threat to copywriters? Katherine Wildman thinks not.
31 Mar 2020
Keeping your copywriting business profitable during the coronavirus outbreak
Thora Fitzpatrick’s ideas about how to help make sure your business stays afloat during the coronavirus crisis.
30 Mar 2020
How to help your customers weather the storm
Anna Metcalfe explains why the coronavirus means you need to check your messaging.
29 Mar 2020
Vanity marketing, and why it’s bad for business
Felicity Wild explains why self-promotion at any cost is great for your ego, but terrible for your customers.
26 Mar 2020
How to be a successful freelance copywriter without running yourself ragged
Sarah Townsend shares some tips for preventing overwhelm, exhaustion and stress.
25 Mar 2020
Why are case studies important and how do you put them together? Anna Metcalfe’s step-by-step guide reveals all.
24 Mar 2020
If you really must hire a freelancer
Want to get the best out of your copywriter but not sure how? Jo Watson explains.
17 Mar 2020
How I use video to surprise and delight my copywriting clients
Lousie Shanahan shares a quick and easy way to use video in your copywriting business.
17 Mar 2020
Easy ways to repurpose your blog content
How do you make the most of your content? Alice Hollis has a few ideas.
11 Mar 2020
Two unsurprising (but often overlooked) tips for doing well on social media
Felicity Wild reveals the secrets that will make social media work for you.
05 Mar 2020
Sanina Kaur on making sure that what you write is voice search ready.
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