From The Blog
Featured articles
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25 Sep 2023
How to create brand awareness with content
Alice Hollis on the role of thought leadership content in building brand awareness
ProCopywriters Blog
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27 Aug 2023
Unleashing the power of vision and mission statements
On the need for clear and compelling vision statements.
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21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
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17 Aug 2023
Use pillar pages and topic clusters to optimise your content for SEO
How can pillar pages and topic clusters improve your website’s search engine performance?
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31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
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24 Jul 2023
Boost your SEO performance using the 4 types of keyword search intent
Understand search intent to better optimise your content to match users’ needs
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17 Jul 2023
How micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
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12 Jul 2023
Rob Hainsworth – ProCopywriters Member Spotlight
“I’ve been a creative and copywriter since I was 24 and don’t know any different. I wouldn’t want it to be different either.”
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11 Jul 2023
Does your content have multiple personalities?
Is your tone of voice like Jekyll and Hyde?
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11 Jul 2023
How much do freelance copywriters charge in 2023?
With a new average day rate of £433 in our 2023 Copywriters Survey – we carve up the data to see what we can we learn about freelance copywriter day rates.
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07 Jul 2023
The dangers and limitations of AI writing tools
AI tools are blatant, unrepentant liars – and they don’t even know when they are lying.
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