From The Blog

Featured articles

The number one in white, with a thin, white circle around it, on a bright red background.
16 Jul 2018

Is One Minute Briefs better than a CV?

Clare Jennings on how to show off your skills without the aid of a portfolio.

Pink post-it with 'why you can't just 'manage' content written on it in black ink.
11 Jul 2018

Why the job title “content manager” is a misnomer

How do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.

ProCopywriters Blog

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09 Jul 2018

Evaluating the way you work and how you deal with others

Gillian Jones’ suggestions for taking stock of what you do and how you do it.

A white robot holding an Ipad.
04 Jul 2018

How to write like a bloody person

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

The words 'you are what you listen to' in orange neon lettering on a brick wall.
04 Jul 2018

10 song lyrics that are also great copywriting tips

Kate Greenwood on what music can teach us about copywriting.

02 Jul 2018

Why procrastination isn’t (always) bad

Is Andrews explains why using delaying tactics (instead of plonking your backside in your chair and getting on with writing), can sometimes be a positive thing.

Person standing alone in a field.
27 Jun 2018

Five top tips for overcoming loneliness as a sole trader

Elizabeth Hibbert’s tips for overcoming isolation if you work on your own.

25 Jun 2018

Copywriting portfolios: why you need one and how to create it from scratch

Ruth Elvin’s guide to putting together the kind of copywriting portfolio that will help get you work.

20 Jun 2018

Are you getting these 19 common expressions wrong?

Sarah Townsend’s rundown of frequently made word blunders and mix-ups.

A white, half-full coffee cup and a smart phone on a round wooden table
18 Jun 2018

How to write engaging tweets for a variety of clients

Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.

11 Jun 2018

I worked with a content mill: here’s what I learned

What’s working for a content mill really like? Andre Spiteri spills the beans.

06 Jun 2018

Personas: what are they and do they really matter?

Sanina Kaur demystifies personas.

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30 May 2018

How to take time off without killing your business

Karen Marston’s advice on taking a break without having a breakdown.

A row of grinning emojis with smiling eyes on a bright blue background
28 May 2018

Five easy ways to keep your clients happy

What do we want? Satisfied clients! When do we want them? Now! Richard Steele shows us how.

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