From The Blog
Featured articles
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
ProCopywriters Blog
08 Dec 2023
Still not offering this easy and essential upsell?
The value of offering elevator pitches and positioning statements as a service.
06 Dec 2023
A Day In The Life Of A Gousto Copywriter
A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.
25 Sep 2023
How to create brand awareness with content
Alice Hollis on the role of thought leadership content in building brand awareness
27 Aug 2023
Unleashing the power of vision and mission statements
On the need for clear and compelling vision statements.
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
17 Aug 2023
Use pillar pages and topic clusters to optimise your content for SEO
How can pillar pages and topic clusters improve your website’s search engine performance?
31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
24 Jul 2023
Boost your SEO performance using the 4 types of keyword search intent
Understand search intent to better optimise your content to match users’ needs
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