From The Blog

Featured articles

07 Sep 2015

Writing that ranks – a primer on SEO copywriting

Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.

26 Aug 2015

5 steps to help your blog stand out

Michael Younger sets out a few pointers to help your blog posts reach the right readers and keep them.

ProCopywriters Blog

24 Aug 2015

Creating shareable content – without reducing the quality

Sue Keogh on how to write shareable copy that will drive the right people to your website.

19 Aug 2015

“You just don’t understand…” – the copywriter’s torment

Kady Potter muses on the struggle to get people to understand what us copywriters do for a living.

17 Aug 2015

Tricks of the trade: insights from an art director turned copywriter

Kim Wareham on what copywriters can learn from art directors.

12 Aug 2015

10 free stock image sites every copywriter should know about

A list of go-to places for free stock images, compiled by Thomas McCallum.

03 Aug 2015

On the copywriting life: where creativity meets commerce

Katherine Wildman on the joys of creative writing and how it can help copywriters.

27 Jul 2015

Your 404 page just lost you a client. Oops!

Alice Still on how to make sure your 404 error page doesn’t let your website down.

22 Jul 2015

The name game

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

20 Jul 2015

What I know about copywriting: Laura Jordan Bambach

Laura Jordan Bambach shares her thoughts on finding inspiration and the current state of creative copywriting.

13 Jul 2015

What’s more important: copy or design?

Julian Abel on the sometimes delicate relationship between design and copy.

08 Jul 2015

Tips for running successful writing training sessions

Christine Cawthorne shares tips on running training sessions for people who write and edit website copy.

06 Jul 2015

How comedy writing can make you a more confident copywriter

Kady Potter says writing and performing comedy has given her a professional advantage in ways she wasn’t expecting.

01 Jul 2015

When writing charity appeals, be clear you’re asking for money

Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.

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