From The Blog
Featured articles
20 Jul 2015
What I know about copywriting: Laura Jordan Bambach
Laura Jordan Bambach shares her thoughts on finding inspiration and the current state of creative copywriting.
13 Jul 2015
What’s more important: copy or design?
Julian Abel on the sometimes delicate relationship between design and copy.
ProCopywriters Blog
08 Jul 2015
Tips for running successful writing training sessions
Christine Cawthorne shares tips on running training sessions for people who write and edit website copy.
06 Jul 2015
How comedy writing can make you a more confident copywriter
Kady Potter says writing and performing comedy has given her a professional advantage in ways she wasn’t expecting.
01 Jul 2015
When writing charity appeals, be clear you’re asking for money
Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
26 Jun 2015
How to tame a creative mind and trap your ideas
Is being free to work anywhere and at any time a gift or a curse for freelance copywriters?
22 Jun 2015
What’s so bloody wrong with in-house?
Honor Clement-Hayes on why a comfortable in-house copywriting life is for her.
15 Jun 2015
Behind the copywriting scenes at the museum
Marge Ainsley on how good copywriting can help museums get visitors more actively involved.
08 Jun 2015
What copywriters can learn from NLP
Neuro-linguistic programming (NLP) uses the power of words to re-program the brain and change behaviour.
03 Jun 2015
A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.
02 Jun 2015
Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.
01 Jun 2015
Invoice payment well overdue? Here’s what to do next
Caroline Gibson sets out some practical steps you can take to get overdue invoices paid.
28 May 2015
Is it EVER okay to swear in marketing copy?
Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.
26 May 2015
There’s more to being a freelance copywriter than just writing good words
Marketing, accounting, project management…it’s a wonder freelancers have any time to spend on actual copywriting.
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