From The Blog

Featured articles

22 May 2015

For the love of God, can we all stop saying ‘passionate’?

David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.

21 May 2015

Cheeky Nando’s – a copywriting message behind the meme

The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.

ProCopywriters Blog

18 May 2015

How to get paid on time, every time

Caroline Gibson sets out some practical steps you can take to make sure you’re paid for your freelance copywriting work on time.

11 May 2015

The push and pull of writing for new parents

Heidi Stephens on the challenges of copywriting for parenting brands and how the baby landscape is changing.

07 May 2015

Are you adding value? Then you need to be charging for it

Why copywriters should ditch day rates and price-per-word fees, and use value-based pricing instead.

29 Apr 2015

Old Speckled Hen gives good copy

Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.

20 Apr 2015

How to deal with copywriting feedback

Every copywriter needs to find an effective way to deal with client feedback on their work.

13 Apr 2015

How to avoid ‘conjunctionitis’

Confused by conjunctions? Geraldine Jones sets the record straight on how to use and not abuse them.

06 Mar 2015

Press Releases: Four Perennial Hazards and How to Avoid Them

Four big mistake to avoid when drafting press releases.

06 Mar 2015

The evolution of language

Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives.

28 Nov 2014

Is copywriting dying?

What’s the best way to communicate the value of copywriting today?

28 Nov 2014

Is copywriting dead, or just changing?

Smarayda Christoforou invites PCN members to take part in the DMA’s copywriting census.

10 Nov 2014

Craving simpler times?

Are we changing as consumers? Could we be craving the allure of simpler times?

16 Oct 2014

PCN Copywriting Conference 2014 review

Read PCN co-founder Tom Albrighton’s review of the 2014 Copywriting Conference.

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