From The Blog
Featured articles
10 Nov 2014
Are we changing as consumers? Could we be craving the allure of simpler times?
16 Oct 2014
PCN Copywriting Conference 2014 review
Read PCN co-founder Tom Albrighton’s review of the 2014 Copywriting Conference.
ProCopywriters Blog
27 May 2014
Media technologies should always be subservient to the ideas and the messages we want to put in them.
10 Apr 2014
Come to the 2014 Professional Copywriters’ Network Conference
An overview of the keynotes and breakouts for our 2014 Conference, on 26 September at Haberdashers’ Hall in London.
13 Nov 2013
PCN Conference 2013: Dave Trott
Watch Dave Trott go old school with an overhead projector – and explain why creativity is the last, legal unfair advantage we have.
13 Aug 2013
Review: Predatory Thinking by Dave Trott
Book review of Predatory Thinking by Dave Trott.
19 Apr 2013
Charismatic letters generate profits
How using the NLP concept of modalities can help you write charismatically.
04 Mar 2013
Freelance copywriting as a second career
How I moved from a career with numbers to a new one with words.
07 Nov 2012
The month I lost my zest for writing…
For the first time in about a month, I’ve regained my enthusiasm for writing. But how do you cope when you lose your zing “” and you haven’t even noticed?
09 Oct 2012
Writing to sell (your writing)
Do you write what the job requires – or what the client prefers?
24 Jul 2012
Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises “” if they dare to change.
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