As a museum with exciting new announcements to make – from the arrival of new artworks to the opening of its largest yet flagship museum – the museum required me to write captivating, succinct but informative blog posts. I crafted standardised copy for each announcement that could be adapted across channels (newsletter, press release and socials), tailored of course for their niche audience profile. 

The sample featured here shows the announcement of Robbie Williams’ latest art exhibition, which I had the honour to name! Please visit my website www.wordsbyleo.co.uk to view my full portfolio.