Working with Bacardi, I crafted engaging and creative menu copy for various bars, focusing on describing each drink and cocktail in a way that sparked interest and excitement. My goal was to capture the essence of each cocktail, using vivid, enticing language that not only highlighted the unique ingredients and flavours but also made the drinks irresistible to customers. This work helped elevate the customer experience and encouraged more orders by making each drink sound as appealing as it tasted.