As a freelance copywriter for ExxonMobil, I created engaging content for both their UK and North American websites, adapting between UK and US English to ensure the copy was regionally appropriate. My work focused on aligning with the brand’s tone of voice while addressing the specific needs of each audience. I took complex or traditionally dry topics and made them compelling, ensuring the content was not only informative but also engaging and accessible. This required a strong focus on clarity and the ability to break down intricate concepts into customer-friendly language.