I worked with Imagine Holidays as a freelance copywriter to play a key role in their rebrand by writing and editing their brand manifesto and developing their new brand playbook. My work focused on capturing the essence of the brand’s values and vision, ensuring consistency and clarity across all messaging. The brand playbook I created provided clear guidelines to help maintain a cohesive brand voice across all channels, helping Imagine Holidays establish a stronger, more unified presence in the market.