As a freelance copywriter for London Business School, I wrote and edited compelling copy for their prospectus and brochures, designed to attract and engage prospective students. My work focused on showcasing the school’s strengths and unique offerings, ensuring the content resonated with the target audience and effectively communicated the value of studying at LBS. By maintaining a clear, persuasive tone, I helped create materials that captured the attention of potential students and positioned LBS as a leading institution.