I played a key role in shaping the One For The Boys charity’s identity, directing its initial branding by creating tone of voice guidelines and developing creative campaigns and content strategies. My copywriting work spanned websites, ads, social media, brochures, leaflets, funding applications, and event materials, ensuring all content aligned with the charity’s mission and messaging.

I also managed the production of the charity’s websites and implemented social media strategies, overseeing day-to-day posting, community management, and the execution of impactful campaigns.

In addition to copywriting, I designed and project-managed high-profile fundraising events, including the annual One For The Boys Fashion Ball (part of London Fashion Week Men’s), the OFTB Masquerave, Abbey Road Karaoke, Golf Tournaments, and a Pop-Up Clinic. My responsibilities included creating event concepts, managing talent bookings, guestlists, and external suppliers, as well as keeping everything on budget.