The asset shows Endava understands the audience challenge and helps establish its authority in this sector by clearly demonstrating its expertise — while also showcasing its services.

I conducted focused research about the reader’s challenge, interviewed three SMEs, and interpreted Endava’s messaging before providing a detailed outline for client approval ahead of writing.

• Unleashing the power of synthetic data and machine learning

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• Why Modernise your retail order management systems?
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Long-form assets like this are one of my favourite formats. Ask me how I’d approach creating a similar asset for you or your clients.