A new addition to Neal’s Yard Remedies’ flagship skincare range, Frankincense Intense, this high-end and high-performance mask launched in November 2022 to great success. I led on the copy from formulation and packaging copy right through to all channel marketing launch with the headline ‘Redefine your age’. A celebration of ageing, the copy very much focussed on drawing out the exceptional natural and organic ingredients within and how the product sat within a wider beauty regime.