As a freelance Digital Marketing Manager for the Gordon Ramsay Group, I collaborated with the 14 UK restaurants and the wider group to identify opportunities for campaigns and events that boosted brand awareness, customer loyalty, and restaurant bookings.

My work included creating SEO-focused copy for the Gordon Ramsay and individual restaurant websites, planning content for social media editorial calendars, and writing targeted email newsletter campaigns tailored to each restaurant.

I also managed the relationship with the external digital agency, working closely with them to develop and implement the group’s overarching digital strategy.