Hft is a national charity and service provider for adults with learning disabilities. Having worked for them as a marketing manager a few years back, I was well-placed to come in and write the copy for their latest service leaflet. Working with the service manager and freelance designer, Nick Ovenden, we were able to deliver this comprehensive, well-designed service leaflet to meet a tight turnaround and promote the service both to local authorities and families of people with learning disabilities. It’s always a challenge to write something that appeals to both these audiences and covers everything succinctly. I was very happy with the final result and so was the client.