I consulted on the full content design overhaul for an outdoor business coaching company, focusing on both the structural and brand transformation. I developed a distinctive tone of voice that aligned with the company’s ethos and created a cohesive brand DNA that captured its unique approach. In addition to advising on the website’s redesign, I rewrote all content to ensure it was engaging, clear, and aligned with the newly defined brand identity. This transformation resulted in a compelling online presence that better communicated the company’s mission and services while enhancing the overall user experience.