As a freelance Social Media Officer for the Royal British Legion, I’ve supported the social media team with community management across all channels, including during the busy Poppy Appeal period for the past five years. This role has involved handling sensitive issues, managing challenging audience interactions, and addressing inflammatory content with care and professionalism to ensure RBL’s online presence remains respectful and aligned with its mission.

One particularly challenging year during the Poppy Appeal, a campaign video sparked significant backlash, including racist comments directed at the charity. I worked diligently to craft thoughtful, firm responses that made it clear the RBL does not tolerate racism. These responses were widely praised and featured in several charity publications as an example of effective and values-driven community management.