Every content creator wants an audience, and a great way to engage with and retain that audience is by encouraging social commenting. However, politely asking readers to comment on your posts just isn’t enough — you need to make the process extremely convenient.

A Facebook comments plugin for your WordPress.com website lets site visitors join conversations using their existing Facebook accounts. So, they won’t be required to create new accounts to register with your site. There is an initial setup process, but it will ultimately introduce the social element that you need to engage audience members and convert them into loyal fans.

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