Working with two principles of a well-known behavioural science framework – Easy, Attractive, Social and Timely (EAST) this Valentine’s campaign for klarify’s Home Allergy Test was distinctive (attracting attention) and timely (released in January).

Why January? Well, publishing the campaign in early January allowed enough time for the ads to be seen and the Home Allergy Test to be purchased, blood sample sent to lab for testing and test results received IN TIME for Valentine’s day. 

We went for a dating app theme using portrait photography of a diverse range of people covering all ethnicities and ages. 

We created slightly saucy text on the profile images, pushing boundaries, but being careful not to over-step the mark. 

Five video ads, five different dating profiles. (One example presented as a storyboard here.)