Wild Rose Skincare Product Launch

Neal’s Yard Remedies’ Wild Rose Skincare collection was a developed to support an existing pillar product – Wild Rose Beauty Balm. The four new products I worked on were Wild Rose Glow Day Cream, Wild Rose Glow Facial Oil, Wild Rose Eye Brightener and Wild Rose AHA Toner.

Leading on this project copy-wise from formulation stage, I was delighted to deliver this whole project from end to end. Starting with naming and pack copy, through to all channel product copy and marketing campaign copy – it was a real test of my skills and a complete joy to work on.