You’ve just written some copy for that campaign/website/film/PR release…great. Your English colleagues love it. It’s witty, self deprecating, and has a couple of hidden meanings. But what does the German subsidiary make of it? Or the Italian, French, or even Korean? Do the Americans even get it? And apart from anything else, does your marketing contact – the one who pays your bill – even like it?

This session with Paul Steele will touch upon some things to make your life easier –and revisions less – when writing for international audiences.