You’ve got the core skills to write great copy, and you regularly put them to work.

But are your headlines as compelling or persuasive as they could be?

Do they really jump off the page or screen?

And once you’ve hooked them with a cracking headline, subject line or strap, how do you reel them in?

That’s where persuasive structures come in.

In this workshop, Richard Spencer (director of writing agency A Thousand Monkeys) shares practical exercises to help you create copy that gets noticed and creates an impact. You will work on copy during the workshop, embrace failure as an engine of creation, and discover the paradoxically creative power of methodical copywriting practices.