• Consumer Protection from Unfair Trading Regulations 2008 – protects consumers from unfair or misleading trading practices and bans misleading omissions and aggressive sales tactics.
• Business Protection from Misleading Marketing Regulations 2008 – prevents businesses from making misleading claims in advertising, and limits the use of comparative advertising.
• Direct marketing rules – restrict businesses from contacting people without their consent, and requires that marketers provide easy opt-out options.
• BCAP Code (from the Committee of Advertising Practice) covers television, radio and on-demand video content.
• CAP Code – The UK Code of Non-Broadcast Advertising and Direct & Promotional Marketing applies to all non-broadcast advertising.
• GDPR – The General Data Protection Regulation is a European framework that helps individuals protect their personal information.

This lunchtime learning workshop is delivered by Tim Tucker.

Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.