The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients.

Becoming a more strategic copywriter means you can:

• Write more effective copy that is grounded in commercial insights
• Support your clients more effectively
• Gain a competitive advantage
• Future-proof your career against AI

Session 2 covers:

• How to gather insights that strengthen your writing
• Simple research methods for better briefs and sharper copy
• Turning insights into compelling strategic messaging
• Advanced approaches to customer research beyond basic demographics
• Tools and methodologies for uncovering audience motivations, objections, and decision journeys
• Translating audience insights into strategic messaging hierarchies and value propositions