The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients.

Becoming a more strategic copywriter means you can:

• Write more effective copy that is grounded in commercial insights
• Support your clients more effectively
• Gain a competitive advantage
• Future-proof your career against AI

This session covers:

• Strategic planning of message architecture across platforms and touchpoints
• Techniques for maintaining narrative consistency while optimizing for channel-specific engagement
• Workshop on developing integrated campaign frameworks that drive business outcomes