The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients.

Becoming a more strategic copywriter means you can:

• Write more effective copy that is grounded in commercial insights
• Support your clients more effectively
• Gain a competitive advantage
• Future-proof your career against AI

This session covers:

• Key performance indicators (KPIs) that matter for different types of copy
• Methods for setting up simple tests and experiments to optimise messaging effectiveness
• Approaches for using performance data to refine strategy and demonstrate copywriting ROI

About this session

This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.

This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.