Learn how to wrangle AI tools to support your copywriting work. Tim Tucker introduces the primary tools you need and leads you through practical exercises so you know exactly HOW to add AI into your projects.

This training day is delivered online, to a maximum group size of 26. After the session you will receive the trainer’s slides as well as a recording of the day (usually 4-5 days after the training day).

ProCopywriters members can save £100 on the standard ticket price – use the CopyCon access code from your ProCopywriters dashboard to unlock the lower rate. 

Training day outline

Using AI to Improve Your Copywriting 

Delivered by Tim Tucker

Course outline:

9:30 – 10:15 Kick-off & Introduction to AI Tools and Methods

• Introductions and overview of the course
• What is AI? Its current state and history
• Getting to know the leading AI copywriting tools
• Pros and Cons: Discussing AI’s impact on copywriting, covering legal and moral issues

10:15 – 10:30 Break

10:30 – 11:15 Boosting Your Creativity with AI

• Generating fresh ideas using AI
• AI-assisted creative thinking
• Hands-on Activity: Creating copy ideas and approaches with AI support

11:15 – 11:30 Break

11:30 – 12:30 Research and Planning with AI

• How to find useful background information with AI tools
• Finding and checking data
• How to use AI to create content strategies and tactics
• Hands-on Activity: Researching topics using AI

12:30 – 13:30 Lunch

13:30 – 14:15 Enhancing Your Writing

• Crafting better first drafts with the help of AI
• Organising your content using AI tools
• Hands-on Activity: Writing copy with AI tools

14:15 – 14:30 Break

14:30 – 15:15 Polishing Your Work with AI

• Fine-tuning your writing with the right AI prompts
• Tips for elevating your copy
• Hands-on Activity: Refining your text with AI tools

15:15 – 15:30 Break

15:30 – 16:00 Wrap-up and Future Steps

• Summarising key points from today
• Time for questions and participant feedback

About Tim Tucker

Tim is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy, 23 Digital Ltd.

Between 2009­–2018 he was a consultant and trainer for the Content Marketing Association, the industry association for marketing, publishing, advertising and social agencies in the UK.

Tim has worked with dozens of brands, including:

• Virgin Media Business
• Tesco
• NatWest
• Nokia
• National Trust
• The Guardian
• The Telegraph