Creating successful B2B content starts long before the writing. In this short webinar, you’ll discover George’s simple formula for a clear, effective copywriting brief.

A great piece of B2B content doesn’t begin with the writing, or even interviewing the subject matter expert. It starts with the brief.

The brief you give your copywriter sets the tone – and the pace – for your whole content creation process. It allows your writer to ask better questions, and helps their copy to hit the mark first time, so the content you publish fits the vision in your head.

But knowing what to put in a brief and what to leave out, and how to communicate it clearly, can be a minefield. How much is enough information? How much is too much?

Don’t worry; we’ve got you. Because who better to ask about the best way to brief a B2B copywriter than… a B2B copywriter?

Join us on 23 June 2022 at 16:00 BST for a short, live webinar with George Reith, a Consultant Writer with a deep well of knowledge and experience for you to tap.

In this webinar, George will cover:

How to put together the ideal copywriting briefing document
Best practices to get the most out of briefing calls
And what makes briefing so difficult in the first place
He will also be fielding questions, so if you need answers to any of your specific briefing obstacles – now’s your chance to get them in.

Places are limited; reserve yours now.