Our new series aimed at marketers who want to learn copywriting skills, as well as copywriters interested in foundational skills. This session aims to give marketers insights into how to collaborate with copywriters. This includes effective briefing, what makes copy work, and how to give constructive feedback.
Our new series aimed at marketers who want to learn copywriting skills, as well as copywriters interested in foundational skills. Focusing on the basics of SEO writing, this session covers how to balance keyword optimisation with persuasive language.