Copywriters in Edinburgh
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I’m Zoe, a freelance content writer in Edinburgh. I help business owners connect with the people they’re selling to with content that leaves a lasting mark. Generous by nature, I specialise in long-form content like blogs, articles and ebooks, but I also offer email marketing services and consultancy, too.
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I turned freelance in 2022 after many years working in internal comms, writing everything from corporate news articles to leader blogs, HR processes and social media posts. Working for a large financial services provider, I quickly became familiar with the UK pensions and savings environment, plus a wealth of HR/colleague engagement topics including recruitment, reward, wellbeing, and diversity, equity and inclusion. Previously I worked on tone of voice, ensuring a consistent experience for customers across all corporate comms. Oh, and I've also edited dictionaries - so I'm a bit of a word geek. I'm open to all types of work, but I'd particularly love to work with ethical and sustainable brands focused on health and wellbeing, food and drink or parenting and family life. As well as copywriting, I offer copy-editing and French-English translation.
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“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”
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“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”
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