Writing that brings places, spaces, products, and services to life - all crafted with a human touch, not cobbled together by the likes of ChatGPT. And with the words taken care of, you're free to focus on all the things you would much rather be doing. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and project proposals ... are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Founder, Lollipop - content marketing specialists for Fire and Security sectors. Hi there, I'm Andrew – a Northampton-based freelance copywriter who brings a fresh perspective to your copy and content. A writer for when you need just the right words. After all, copywriting isn't always about writing to sell. It can be about nurturing your audience, too. So, whatever your message. Whatever your aim, I'll find the essential words you need. Words that can... • Simplify a complex message • Paint a persuasive picture • Engage, resonate, and connect with your ideal audience • Evoke a thought or a feeling • Build trust • Help you stand out from the crowd • Tell your story • Inspire the curious to act... Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing everything about Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to write for clients in the same sectors, too. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Some extra (reassuring) bits you'll want to know... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent construction • Garden retail • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Health and fitness • Photographic holidays, tours, and workshops, and • Heritage tourism 🎯 I've written in-depth illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, and photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My current day rate is £360. According to ProCopywriters' latest survey for 2024, the UK average day rate is £440 meaning you get the essential words you're after at a rate that's fair for both of us. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain etc. ✅ Storytelling - project stories written for architects, placemakers, developers, planners... ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy and content that's... • Carefully crafted for your ideal audience • Easily understood - but not dumbed down • Always engaging, and • Never dull Please get in touch. My website is currently offline undergoing a bit of a revamp, but you can still send an email or give me call to tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project. ✨"Andrew ... your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland

About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.