I’m a freelance creative copywriter. I help small business owners, brand agencies and design studios with powerful words and new ideas. If you're looking for some support with copy or a campaign let's see where I can lighten your load. You can get a feel for what I do from all the latest work on my website. I'm creative at heart. A wordsmithing wonder and conceptual thinker. I've written copy and content for every marketing role I've had over the last 20 years, from big corporates to small start-ups, and have developed my love of language and tone of voice to help bring brands, products, campaigns, and events to life. Storytelling to educate, engage, excite, or encourage action. I've shaped YouFibre's tone of voice, and I bring my years in broadband marketing to support their in-house designers and CRM team. I write everything from emails, blogs, and campaign headlines to DM packs and paid editorials. I work with the talented chaps at Your Creative Sauce (York) so they can offer campaign strategy and copywriting services to their clients. I'm client-facing and support with pitches and presentations, too. I also freelance as a copywriter for the brilliant team at the brand studio, EDNA (Leeds).

An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust, Agri-EPI Centre, Horizon Leeds, CIEL and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

🍓 I'm a whizz at translating technical jargon into accessible information so your customers and clients can: - Understand the science behind your products. Your fish oil supplement may be great but what makes it different from every other fish oil on the market and why should your customers care? - Enhance their experience of working with you. You're a natural health practitioner who wants to offer that little bit more to clients. How about an e-book, set of blogs, or printed leaflet to support clients between appointments? - Buy from you with solid confidence. because ultimately, that's what we all want: people buying from us. So, if you've been diagnosed with a saggy blog, limp content, and a big gap where your e-books should be, get in touch and let's talk * Expertly crafted articles & blogs * Enticing newsletter content * Captivating e-books * Engaging LinkedIn content * Other wordy materials written by a 100% human! Lovely words from clients... "Sally is clearly an experienced writer as she needed no other guidance other than a topic and word limit to crack on with the task in hand, always producing thoughtful, informative, accessible and credible content, perfectly structured for improving our SEO. She is always professional, very friendly and simply a joy to work with!” Claire Murray, Content Lead, Vitaminology "Sally writes in a clear, engaging and informative way about her subject – food and nutrition – with a journalist’s eye too for what is topical. And she never misses a deadline!“ Maxine Gordon, The Press. Hop over to www.nutritioninyork.co.uk to read samples of my work and more testimonials.

Need enticing blogs, web content or social media post to attract customers and Google? I create blooming good content for organisations great and small, from holiday cottage owners to cathedral deans. With 25 years' experience of digital content writing, I show your potential customers want they need to know. I can fit the words into your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google search robots to your website. Lovely words from happy clients: “Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.” – Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country “Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing. She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.” - Ally Taylor, founder of MoveWell Fitness “Just wanted to thank you in writing for your sterling work over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.” - Richard Payne, Communications Manager for Yorkshire Dales National Park Authority “I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.” - Jackie Black, CEO of Digital Business Communications “Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs with greater confidence. I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.” - Caroline Clark of Pet Education and Training “When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO. Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.” - Emily Balmer, Director of The Hearing Suite “You have been amazing and it has been very, very much appreciated. Who’d have thought you would ever get me to tweet? Miracles happen.” - Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity “I certainly don’t want to start again with the website if it can be improved to include your website MOT suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!” - Helen Evans, Connect North Yorkshire Please get in touch to chat about: ● attracting new customers with Google-friendly blogs ● having an extra pair of hands for your web migration project ● discovering quick wins with a website MOT

I’ve been a copywriter for travel, lifestyle and property companies for over eight years and I've worked with big-name clients like TUI, Celestyal Cruises and Iberostar as well as local businesses and agencies. I pride myself on building long-lasting relationships with clients and will always work with you in a friendly and respectful way. I write and edit websites, web pages, brochures, blog posts and newsletters on either a long-term or one-off basis. Some recent projects include: - SEO optimisation and localisation for Jellyfish agency - Blogs, landing pages and product descriptions for HF Holidays - Website for The Hideaway (luxury pod accommodation) - TOV alignment and copy creation for HF Holidays - Translation, editing and writing for Iberostar luxury hotel group “I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!” — Maria Carras, CEO at Maria Carras Creative Copywriting “Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.” — Alasdair McCaig, Glencorse Estates You can find more testimonials and information on my website --> www.lucythecopywriter.com

Before I tell you about me, here's what someone else has to say... "If you need a competent and creative writer, Jenny is your person. It sounds obvious I know, but actually finding someone who does exactly what you’ve asked them to do well, is really hard! I approached Jenny for help bringing to life a new brand through website content. She listened to my requirements and immersed herself in our brand guidelines. She asked lots of questions and spent time with other colleagues to make sure she understood our business and new brand. As a result, she produced engaging content and took some pressure off me. I really liked Jenny’s ability to interpret what I’d said and the brand guidelines. Lots of people say they can do this but actually it’s very difficult to find someone who delivers, and does it quickly. It’s always difficult taking the decision to outsource work, and particularly for a project as important as rebranding. Working with Jenny was easy!” Anna Goodship, Marketing & Communications Manager, The Futures Group - www.the-futures-group.com A bit about me... I write results-focused copy for socially conscious businesses and charities. Put simply, I help you build your brand, grow your bottom line and make a bigger difference. What do I know about copywriting? Before starting Jenny Wing Copywriting in 2017, I spent more than 15 years working in a range of marketing and communications roles where I developed concepts, delivered campaigns and created powerful copy that helped businesses grow. I put my marketing and copywriting skills to the test in several not-for-profits too where I raised over £10m to fund life-changing projects. When the time was right to forge my own path, I chose to create a business that allows me to do what I love, and do best. My copywriting experience spans small not-for-profits to national charities, owner-managed businesses to global companies and membership organisations to local authorities. I’ve written for manufacturers, professional services, FMCG, leisure, tourism, health, education, medical, retail, recruitment, tech and more besides. Your copy is underpinned by my marketing experience so you get more then just well-written words to give you confidence in your communications. What can I help you with? Digital-ready copy: Web copy | SEO copywriting | Email campaigns | Landing pages Designed for the way we search, browse and buy online. Traditional copy: Brochures | Newsletters | Editorial Page-turning headlines and ‘can’t put it down’ copy to tempt customers and win clients. Charity copywriting: Direct mail | Appeal brochures | Impact reports | Supporter care Authentic and emotive copy so you can do more for your cause. My job is to create copy that helps you achieve your goals. And to make your life easier. Because I’ve been on your side of the fence I understand how to do them both. If you want to find out whether we're suited, drop me a line or give me a call.