Since 2010, I've been helping clients of all sizes exceed expectations; Scaling up and reaching new customers, transforming how they sound to their audience, while challenging and changing minds along the way. I’ve stayed focussed as an INSTAX Fujifilm partner for eight snap-happy years Developed refreshingly simple brand language for Leave Dates Brought Lyons Coffee into the 21st Century Baked-in some seriously sticky Krispy Kreme copy delights Made an excellent impression on IBM (improving reach from 5,000 to over 100,000 impressions) Pulled off SPOKE London’s famous idiosyncratic style across 150 emails Rode alongside Dreamland Margate on the crest of their fun-filled nostalgia wave And gone full ‘blockbuster’ for cinematic design company Blind Ltd’s tone of voice. Today, you’ll find me in the TMCM Dorset office, chewing pens and crafting words for big global brands and local independent businesses. Whether you’re town or country, corporate or start-up, I’d love to see if I can make a difference. Drop me a line today!

"Helen writes high-quality authoritative content that resonates with our target audience and inspires them to take action. She simply takes the brief and works her magic." Hi, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. I write copy from a marketing point of view by understanding your customers, their pain points and what makes them want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion to pick the right words to tell your compelling story. WHO I WORK FOR Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. WHAT I HELP WITH * SEO website content * Lead-converting landing pages * Informative blog posts * Engaging social media content and post design * Motivating email campaigns and newsletters * Newsworthy articles and press releases * Relatable testimonials and case studies * Award-winning nomination entries * Responsive complaint response letters * Editing and proofreading anything from brochures to business proposals * AI Content Review to help tweak content you have generated using AI tools so that it better targets your requirements and audience. WHY CHOOSE ME Choose me and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear and compelling copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot. I can turn my hand to any industry and bring a fresh approach to your communications. LET'S CHAT Call me for a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values. This enables me to write distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter WHAT MY CLIENTS SAY ABOUT ME “Helen is extremely professional and knowledgeable and adapts her writing style to suit various media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

Here’s my key selling point. My bread-and-butter skillset. I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base. It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner. Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy. See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty. I am, however, pretty darn good at expressing myself. Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious. Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product. With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like. If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal. The strange part is, I’m a physics graduate. Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge. The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose. Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about! Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude? As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now. A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English. More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC! So, what are you waiting for? Let’s yack!

I’m a copywriter, editor and consultant who specialises in helping brands to make an impact and build deeper relationships with their audiences. Formerly Editor-in-Chief at Which?, where I led the editorial and creative team. From product redesigns and campaigns, to social video and newsletters, we achieved step-change results for the business, and for consumers, and we regularly won awards for our high-impact work. I don’t do this in a box. I collaborate widely to build a vision that inspires people to do their best work. I make it my job to establish what others want, and how we will measure success. While words are my currency, I have a good head for the numbers that matter. And I’m used to being accountable for these – whether to my clients, colleagues, or the board. If your brand needs a big-picture thinker who is able to marry the power of print, digital, video, audio, social, PR and newsletters – or a combination of these – please get in touch. I’d love to hear about the issues you’re facing, and how I can help you to solve them. Rich ----------------------- Specialist skils include: - Multichannel content strategy (digital, print, video, audio, newsletters, app, campaigns) - Editorial and creative team leadership (editors, writers, designers, video and audio producers) - Audience growth, engagement, conversion and retention - Data-driven product and content strategies - Editorial tech (CMSes and tools) and digital transformation - Substack strategy, launch and growth Specialist sectors include: - Consumer products and services (automotive, finance, tech, healthcare/life sciences, home, sustainability, consumer rights, investigations) - Music and culture - Subscription publishing - Professional services Current clients include Pinsent Masons LLP, Dust & Grooves (a premium US-based music publisher), and a forthcoming website relaunch for a leading boutique planning consultancy (London). Selected to be part of 15-strong Ambassador network of top-level UK editors for the BSME, and regular Editor of the Year Awards judge. Founder and editor of Record Shop Stories - a lovingly produced Substack about independent record shops and the people who make the music industry tick.

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

Looking for written content that engages and excites your future customers? I'll listen to what you want to achieve and guide you through the content marketing you need. Using my innate understanding of words, I create compelling copy that builds trust with your audience and inspires them to take action. Above all, you'll receive persuasive content crafted with a human touch. How I can help you ✅ Case studies - Close more sales using persuasive customer success stories ✅ Website copy - Create the right first impression with a website you're proud to share ✅ Articles - Increase enquiries with content that enhances your reputation ✅ White papers - Establish your authority with informative content for decision-makers About me Over the last 7 years, I've written for software companies, IT managed service providers and manufacturers amongst others. Before that I spent over 20 years working in technology for Accenture, Visa and other brands. But I'm more than a writer. You've already got enough to do without extra admin. That's why you'll get updates from me at every step to make it a hassle-free experience. And with my background as a project manager, I never miss a deadline. What customers say ⭐ "Working with Rob, you know you're in the hands of a professional copywriter. He's been a trusted partner for over 5 years, and we recommend him to our website clients." Steve Moncaster, Fivenines ⭐ "Rob really took the time to understand our business and clearly studied all of our branding material before writing any content for us. We'll definitely use Rob's services again." Charlotte Hooper, Baker Group ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a free 20-minute call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

Want copy people go bonkers for? Work with a fun brand copywriter! Chatty, witty, cheeky, funny content makes people smile, laugh, click and stick around. And when your audience enjoys what they’re reading, you’re not just “another” business. You’re one they’ll talk about and recommend to everyone. Fun copy is the writing version of a dancing avocado with a bad toupee juggling rubber chickens - it's unforgettable. When you're stuck in people's heads, it makes it easier to: 🟡 Create relatable content ⚪️ Connect with your audience ⚫️ Make them buy your products or services And it humanises your brand too. Everything I write for you is SEO-friendly and bursting with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your gob as a kid. So, if you want: 💥 Dead chatty websites 💥 Rib-tickling social posts 💥 Pun-tastic product descriptions 💥 Fun email funnels 💥 Awesome articles 💥 Proper readable press releases What are you waiting for? Let's chat. Visit my website at www.indeliblethink.co.uk, send me a DM or email matt@indeliblethink.co.uk

If you need help translating complex information into accessible content for a lay audience I'm here to help. I'm a skilled health writer and journalist with 15 years' experience writing a wide range of content. I write research-based copy with a human touch because I know health content needs to be accurate but must also show sensitivity when dealing with delicate topics. I can help write content such as: ⭐ Blog posts ⭐ Email newsletters ⭐ Social media copy ⭐ Press releases ⭐ Case studies I work with a range of clients including: ⭐ Charities ⭐ Health information providers ⭐ Health-based retailers I offer three main services: ⭐ Copywriting which includes reading through scientific research, verifying information and interviewing experts. ⭐Content reviews to help you maximise your content’s impact. ⭐ Editing and proofreading copy drafts. I’ve worked both in-house and for the award-winning marketing agency Hallam. I’ve written health information for Boots and covered complex scientific topics for the BBC’s science magazine Focus. You can find out more about me at www.beccabull.com And you can contact me at copy@beccabull.com

It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

I am a freelance copywriter, translator, and blogger, born and raised in Amsterdam. Ten years ago, I moved to France. Now, I live alternately in 🥂France and ☘Ireland and often in 🌷The Netherlands. I write with heart and soul. And I prefer to do that for entrepreneurs who believe with heart and soul in their products, services and stories. Since 2018, I have written about mental health (neuro)diversity, mobility, real estate & facility management, and hospitality; I did this for companies such as Fleurop, Dokteronline, de Verfzaak, Dockr Mobility and Sunelia Vacances. Do you want to connect better with your target audience - customers, employees, fans? Showcase your expertise and your added value? Do you have plans for a blog or a newsletter on your website, but is it always at the bottom of your to-do list, the closing item in your already overcrowded schedule? If so, you definitely need me. You can trust me to transform your expertise, passion, and knowledge into empathetic, engaging, informative blog posts, case studies, and articles. All 100% person-to-person, authentic, and fact-checked. Your passion, in my words. What I can do for you: 🌿 Blog posts (monthly, weekly or other intervals) with tips, recipes, new products, usage ideas, etc. 🌿 Social media posts (e.g. to share a new blog post). 🌿 Newsletters (monthly, weekly or other intervals) with tips, recipes, usage ideas, new products, etc. 🌿 Informative articles - in the style of your business and including research. 🌿 Customer stories (case studies), including telephone or online interviews. 🌿 Put together an FAQ page (which questions from - potential - customers could you answer in advance? 🌿 Manuals, reports, other business communications - or an external eagle's eye to catch any mistakes. We all know that attractive and readable texts give you a significant head start. 💛Your potential customers can get to know your company and your product or service even before you first meet. It adds the human factor, which is more important than ever. 💚Your existing customers can quickly and easily find answers to common questions and experience a ‘community’ feeling by sharing tips, ideas and other extras. Want to know what a collaboration with me looks like? Contact me here, send me a DM on LinkedIn, or an email to angelique@hersman-communications.com