I’m a copywriter, editor and consultant who specialises in helping brands to make an impact and build deeper relationships with their audiences. Formerly Editor-in-Chief at Which?, where I led the editorial and creative team. From product redesigns and campaigns, to social video and newsletters, we achieved step-change results for the business, and for consumers, and we regularly won awards for our high-impact work. I don’t do this in a box. I collaborate widely to build a vision that inspires people to do their best work. I make it my job to establish what others want, and how we will measure success. While words are my currency, I have a good head for the numbers that matter. And I’m used to being accountable for these – whether to my clients, colleagues, or the board. If your brand needs a big-picture thinker who is able to marry the power of print, digital, video, audio, social, PR and newsletters – or a combination of these – please get in touch. I’d love to hear about the issues you’re facing, and how I can help you to solve them. Rich ----------------------- Specialist skils include: - Multichannel content strategy (digital, print, video, audio, newsletters, app, campaigns) - Editorial and creative team leadership (editors, writers, designers, video and audio producers) - Audience growth, engagement, conversion and retention - Data-driven product and content strategies - Editorial tech (CMSes and tools) and digital transformation - Substack strategy, launch and growth Specialist sectors include: - Consumer products and services (automotive, finance, tech, healthcare/life sciences, home, sustainability, consumer rights, investigations) - Music and culture - Subscription publishing - Professional services Current clients include Pinsent Masons LLP, Dust & Grooves (a premium US-based music publisher), and a forthcoming website relaunch for a leading boutique planning consultancy (London). Selected to be part of 15-strong Ambassador network of top-level UK editors for the BSME, and regular Editor of the Year Awards judge. Founder and editor of Record Shop Stories - a lovingly produced Substack about independent record shops and the people who make the music industry tick.

Want copy people go bonkers for? Work with a fun brand copywriter! Chatty, witty, cheeky, funny content makes people smile, laugh, click and stick around. And when your audience enjoys what they’re reading, you’re not just “another” business. You’re one they’ll talk about and recommend to everyone. Fun copy is the writing version of a dancing avocado with a bad toupee juggling rubber chickens - it's unforgettable. When you're stuck in people's heads, it makes it easier to: 🟡 Create relatable content ⚪️ Connect with your audience ⚫️ Make them buy your products or services And it humanises your brand too. Everything I write for you is SEO-friendly and bursting with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your gob as a kid. So, if you want: 💥 Dead chatty websites 💥 Rib-tickling social posts 💥 Pun-tastic product descriptions 💥 Fun email funnels 💥 Awesome articles 💥 Proper readable press releases What are you waiting for? Let's chat. Visit my website at www.indeliblethink.co.uk, send me a DM or email matt@indeliblethink.co.uk

It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Looking for a copywriter who goes the extra mile? Someone who only files your copy when it has been explored from every angle (UX, SEO, readability, CTAs, flow, etc.)? Can you be tempted out of hiring any of the other writers here by the promise of a 'free consultation' (i.e. quick phone chat)? Let's talk! Here's what I can do for you: 1/ Websites. If your website isn't cutting it, I'll dissect it, reimagine it, plan out a better way of coming at things and then deliver sparkling copy built with user experience, conversion and SEO in mind. This is what I do most days (please see my lovely freelance copywriter website for testimonials). 2/ Interviews. When you need a seasoned writer to speak to someone important (case studies, CEO interviews, customer stories etc.), I lean on 20+ years of experience and literally thousands of successfully completed jobs to get you what you need. I regularly put heart and soul into other kinds of work, too, such as: * Marketing emails and newsletters * Survey results/analysis/reports * Corporate copy * International copywriting (when you need a native-English copywriter) * White papers * Brochures and more. Over the years I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging and LinkedIn profiles. * Done a whole load of other stuff I can't remember right now ;) If you need a go-getting, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line :) --- "At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers, Jan 2024 "It's rare to find someone who truly wants to help your business grow, but Mike is that exception. Full of great ideas, he has helped with amazing email and website copy." Amy Brann, founder, Synaptic Potential, July 2024 "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales – Jan 2024 Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? .

Engage, persuade & convert your audience with expertly written social ads, landing pages, micro copy and emails. I specialise in digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

"Doug, your copy writing skills really are exceptional. Thank you for all the time and effort you have put into our website. It’s really appreciated.” - Nicolas Carlton-Smith, Carlton Smith Private Wealth. There's a motto above my desk - "Always lead with the outcomes, and give people a reason to care" - and it’s an approach I bring to just about every project I work on. Everybody wants something. I'm all about connecting to people and those wants. I'm a copywriter who helps user-focused businesses get attention, win trust and define their service. You want to know exactly what you need to say, and where to say it. And you want to say it clearly, in a way that appeals to people personally and makes you look like the answer to their prayers. Essentially: I help you show other people how you help them. And I do it through your website, brochures, landing pages, emails and ads. (But not blog posts. Please don’t ask me to write blog posts, LOL) I've also been writing and self-publishing a series of urban fantasy novels for readers aged 8-12. So I know a thing or two about building up a story, as well as ads for Facebook and Amazon, and the power of a good brand, title and cover! Anyway, more blah: People usually work with a copywriter when re-branding, launching a new service or stepping up a level. How excited are you about change and the future? How excited do you want your prospects to be? "Doug is great in meetings, takes time to understand a business and its voice, communicates easily with our team and delivers content that perfectly complements our designs." - Andy Smith, StrategiQ Marketing. You'll know people make decisions based on emotion, not logic. As well as your unique traits, I delve into your customer's problems, what matters to them most and the outcomes they want - and then talk to them in the way they speak themselves. You’ll get clarity to your brand, goals, mission and messaging. You’ll be able to use your website to beat the competition as well as attract new clients. We can create: - Home pages that show your customers they're in exactly the right place and you have the answer to their problem - Landing pages that draw readers in as they read down the screen, and convert - About pages that really reveal what you're like to work with - Services & product pages that spell out exactly what your offerings do for your clients, so people know you have exactly what they need - Page Title Tags and Meta Descriptions that help with SEO and catch your customer's eye in the search engine results I solve how to say what you do - with clarity - and make an impact on your clients. Not sure a writer will understand your business? I've worked successfully with many. Check out my website: www.lookherewriting.com Drop me a line - I'll be happy to hear from you 🙂 Thanks! Doug.

Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

With 13 years' experience in SEO and content creation, complemented by a background in health education, I help businesses connect with their audience through clear, strategic content. Core services: • Strategic SEO and technical optimisation • Website copywriting and content strategy • Ongoing SEO management Working with businesses across healthcare, professional services, and finance sectors. My health education background brings valuable insight to medical and wellness communications. Google-certified and always learning. 📝 Client Testimonials "In a short amount of time, we jumped up the search engine listings for several key areas. Miriam is easy to work with due to her focus and interest in what we do and our goals." - Lift-Financial, Marketing Manager "There is a wealth of expertise within your blogs, and I will make sure to maximise your high-quality, authoritative content by reposting at timely opportunities in the future!" - Aptus Utilities, Publicity Officer "I would not hesitate to recommend Miriam to anyone looking for guidance in improving their digital marketing strategy." - Transglobal Express, Marketing Manager Let's discuss how we can enhance your online presence through clear, effective content.

Struggling to find the right words to promote your business? Feel like your marketing isn't reaching the right people? Let me help get your business message across in a clear, engaging way. I write for many household names as well as smaller organisations and sole traders. I specialise in writing for service-based businesses (B2B) – my clients include tech and engineering firms, legal companies, training providers, healthcare organisations and universities. I also love writing about property and interiors. My job is to take the stress of marketing off your shoulders so you can focus on your day job. I'm also a qualified social media marketing specialist and experienced in managing LinkedIn, Twitter, Facebook and Instagram. I can help with social media management or provide social media training and consultancy. I work with clients across the UK, from London to Hampshire, Surrey to the West Midlands and beyond. Get all the details on my website: www.brightwords.co.uk Or, if you'd like to have a chat, please give me a call on 07767 252464.

I'm a highly-skilled freelance copywriter with over 20 years' experience in professional writing. I write reports, articles, blog posts, case studies and marketing copy for individuals and organisations driving positive social change. I’ll get into the shoes of your target audience, plan a content strategy, generate ideas and develop original copy and content that really connects. 

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by showing you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser