I’m a copywriter at heart, a grammar nerd/linguist by training and an SEO by career choice. Hard writing makes for easy reading. But that doesn’t just mean that text has to be meticulously proofread and edited. I focus on understanding the pain points and challenges of our partners or those searching for their next career move. This evolves and requires constant research and copy edits – which is why I call it “hard writing”. You put in the hard work → you win trust. You win trust → you win engagement. You win engagement → you win leads.

I’m a highly experienced B2B marketer and have been crafting compelling copy that educates, promotes and sells for the building products, specification and safety sectors for over 20 years. ​Having worked both client-side and agency, I understand the power of words and how to use them effectively throughout the different marketing channels.  Getting the right message across, in the right tone is at the heart of copywriting. I have extensive experience of construction and safety.  During my career I have written for a variety of companies including Fernox water treatment, Dulux Trade, fall protection professional Safesite, safety railing supplier Kee Systems and Nu-Heat underfloor heating. My speciality is in construction, building products and health & safety, but I can write on any topic for any type or size of business. I have Copywriting and SEO Content Writing Diplomas which cover an extensive range of disciplines including advertising, direct mail, email, PR, leaflets, brochures, newsletters, thought leadership articles, blogs and social media.

I’m Jim, a freelance copywriter based in London. That’s the introduction over. Now let’s get on with the important stuff - SELLING! No doubt you’ve been clicking around this directory in search of a copywriter whose profile really speaks to you and now your finger’s starting to ache. Let's rid you of that pain, and make this the last click the old nose-picker makes today – at least in terms of finding a writer, that is. I’m highly experienced (16 years copywriting and 25+ years working in sales and marketing). I’ve worked with SMEs, start-ups, agencies, and corporates (more than 200), and I can write pretty much any type of sales and marketing copy (though I can’t write nonsensical fluffy stuff or corporate nonsense). My successes are big: ADVERTISING AND WEBSITE COPYWRITING Commercial interiors company – 20,000% ROI WEBSITE, NEWSLETTER, AND ARTICLE WRITING Domestic plumbing company – 68% newsletter open rate and #1 ‘Holy Grail’ key phrase Google rankings WEBSITE COPYWRITING AND SALES TRAINING (yes, I do that too) Record producer – 75% increase in bookings SALES AND INTRODUCTION LETTER COPYWRITING Largest independent estate agency – 55 sales letters written (you know, the ones that convince people to sell their house, even when they had no initial intention of doing so) I could go on, but you get my drift… my writing works! Some of my clients are big, too: -Tesco -Haart estate agents -Weber BBQ -Wildfowl and Wetland Trust -Ricoh -Protect My Bubble MY VALUE-ADD However, I’m guessing you’re quite savvy – especially as you’re putting time and effort into finding the right copywriter. Therefore, you want more… you want a real value-add that’s going to make it more likely you’ll be skipping over the success winning line. That’s music to my ears… a client who won’t settle for mediocre. So, now you’re asking: “Okay, Jim, other than your sharp wit, good looks, and unrelenting charm, what’s so special about you?” It’s simple. I’m a salesman. I’ve had the good fortune (and misfortune) of running multiple businesses, so I truly understand what drives you and what I have to challenge within you to get the very best result. Yes, you read that right – challenge YOU. It’s not about what I write; it’s about how we solve the problems of your potential customers and, how we edge them towards spending their money with you – not your competitors. When we speak, I’m going to make you think about your business in a way that you never previously considered. I’ll start by asking you the two simplest questions you’ve ever been asked; but I guarantee you’ll be absolutely stuck for the answers. That will be our starting point. And hey, you can challenge me too - that's how we'll get the best result! Also, remind me to tell you about KASUE: a sales methodology I created that’s 100% guaranteed to help you close any deal. It beautifully complements AIDCA, the most famous sales method in history, still used to this day. Don’t worry, I’ll tell you all about that too. Use another finger and get in touch with me right now. I’m waiting to hear from you. I’ve already got a shed load of ideas about your business, and you’d be mad not to hear them. Catch you shortly.

I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.

I help brands use storytelling techniques and emotional psychology to build unbreakable connections which convert audiences to loyal brand advocates. "She really got to the heart of my brand and what I was trying to communicate" Emily, Founder of a Common Sense "She has a talent for understanding the audience and delivering what they need." Yanika, Marketing Design Manager "Hollie can put into words any thought you have when you can't find them and even better than you can imagine." Claire, Content Creator

Accredited freelance copywriter, specialising in education, training, and self-improvement. I'll work with you to produce copy and content that informs, engages, and inspires your ideal clients and customers. I've worked with people of all ages and from all walks of life. I understand their desires, frustrations, and fears. And I can speak to them with empathy. If we work together, you'll get the clicks and build long-lasting relationships with your clients and customers. WHY AM I QUALIFIED TO HELP YOU? I worked as a teacher and a private tutor for over six years. So, I know how to nurture a deep love of learning in children and adults of all ages and abilities. I can explain why particular tools, programmes, and courses will give them the knowledge, skills, and confidence they need to succeed. Plus I can offer useful tips and advice on mental health, self-care, and productivity. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copywriter, who understands your industry/sector, products, and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. Here's what my recent client Kent-Teach said about my work: 'Shaira sent us a blog in an incredibly timely fashion, the blog is well-researched and expertly written. Shaira has considered not only the layout and how the blog reads but also imagery and advice as well. We are incredibly excited to use this blog on our platform and I feel it will be a huge hit with our followers. We hope to work in partnership with Shaira again in the near future.' For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com

A versatile and dynamic professional with extensive experience in copywriting, editorial roles, and communications, I bring a rich blend of creativity, strategic planning, and content management expertise to the table. My career encompasses significant achievements in diverse sectors, including non-profit organisations, publishing, and marketing, underscoring my adaptability and proficiency in engaging diverse audiences. With a solid academic background in creative writing and performance, complemented by multilingual capabilities, I excel in crafting compelling narratives, managing content strategies, and executing impactful marketing campaigns. Instrumental in advancing organisational goals through effective communication, I am a proactive team player dedicated to enhancing brand visibility and audience engagement.

An HR professional turned copywriter, I provide a full range of copywriting services with a specialist focus on B2B, professional services, tech and employee communications. But I also turn my hand to a range of other topics. With almost a decade’s writing experience for some of the world's biggest brands, I deliver effective communications, inside your organisation and out. My approach to business is founded on commercial intelligence, honesty and directness. Plus a commitment to deliver my very best work, every time. Get in touch - becky@clarioncallcomms.co.uk / 07703 155 404 Find out more - www.clarioncallcomms.co.uk Want more detail? Keep reading... COPYWRITING Work with me for top notch copy so you can deliver your marketing plans with ease. Whatever the tone of voice, audience or end-goal, you’ll receive high-quality copy that hits the mark and wins business. Hire me for: - Exceptional research and interviewing skills that uncover the valuable insights that fuel thought-leading content - Web copy that works with the design - as a visual thinker I'm good at ensuring the words work well with the SEO strategy and design. - Tone of voice development and style guidance to align your copy with your business, its goals and values. - Commercial insight with a relentless focus on the brief and audience's needs. - Someone who's organised, easy to work with and able to do more than write - like taking and interrogating briefs, dealing directly with clients and managing relationships to ensure the best possible end result. Total Reward Communications I combine copywriting, marketing and reward know-how to craft clear messages that engage employees with your full offering and help you deliver a great return on your reward investment. I offer a complete consultancy and communications delivery service. This includes understanding your goals and your employees' needs, proposing effective comms strategies and delivering them by creating engaging communications. I also provide reward communication training for HR and reward teams to enhance your in-house capabilities. Hire me to: - Support your attraction and engagement strategies with powerful employee communications that leverage the full value of your total reward spend. - Provide valuable insight into best practice reward communications that work with your goals and budget. - Bring new skills to your HR and reward teams and get your comms projects over the line so they drive positive change.

Refine your brand's copywriting, PR & comms strategy. I'm an award-winning PR and content specialist for consumer brands. From developing or refining your brand voice and messaging, to creating ad campaigns or email marketing and social media, I help brands tell captivating stories that connect with and activate te their ideal clients and customers. Services: - Brand development & strategy - Tone of Voice Development & Messaging - Copywriting - Advertising - PR Strategy & Support - Media Relations - Digital PR - Social Media - Email Marketing My clients include fashion, beauty, lifestyle, alcohol, travel & luxury automotive brands. Looking for creative storytelling that helps your customers connect with your brand? Drop me an email - hannah@layfordcreative.com and let's connect.

Helping charities find their voice and win hearts (and donations). I’m Amy, a copywriter and brand voice consultant with a soft spot for charities and non-profit organisations making the world a bit brighter. Imagine your charity’s story, told in a way that truly resonates with supporters and inspires them to take action. That’s what I’m all about! I help amazing causes like yours: • Craft fundraising appeals and direct mail that connects and motivates • Write website copy that turns visitors into passionate supporters • Tell stories that showcase your impact and inspire generosity • Develop a unique brand voice that feels authentically ‘you’ I’ve been lucky enough to sprinkle some word magic for fantastic charities like RSPCA, Neighbourhood Watch, Hearing Dogs for Deaf People, and Cats Protection (to name just a few). And here’s some exciting news – North Devon Hospice, after we collaborated on creating their brand voice and refining their messaging, has been nominated for two Third Sector Awards! It’s incredibly rewarding to see how our work together has contributed to their success. So if you’re ready to give your charity’s words some extra oomph and connect with your supporters in a way that’ll have them championing your cause, let’s chat (link to my website below). After all, your mission matters – let’s make sure your words do it justice.

"An exceptionally talented writer...working with Anna was a total joy. We always knew she'd deliver on time and to a standard that knocked our socks off." Want to connect with your customers? Improve your online visibility? Or increase conversions? Then I can help! I'm Anna Bartholomew - a freelance copywriter with nearly a decade of experience under my belt. Whether you're short on time or writing expertise, I can provide copy and content support on an ongoing or project basis. Get in touch if you need: ✏ Website copy ✏ SEO blog posts ✏ Ebooks ✏ Social media posts ✏ Marketing emails ✏ Product descriptions ✏ Brochures and leaflets www.abcopywriting.co.uk