UK Copywriters Directory - Content strategy

  • PRO
    Sharpe Communications offers freelance copywriting and communication consultancy, specialising in further and higher education/skills sectors. We also work with other not-for-profit sectors striving for positive social impact. Sharpe Communications was founded by me, Kathy Sharpe (BA, MPhil, MCIPR, CIPR Accredited PR Practitioner). I have worked in marketing communications for 20+ years and am passionate about helping organisations making positive social change. I specialise in education copywriting, awards bids, proofreading, editing, public relations, and crisis / change planning. Graduating from the University of Birmingham in 2000 with an MPhil research degree, I worked in the PR and Marketing Departments of a range of charity and public-sector organisations from the Federation of British Artists to King's College London. In past roles, I had responsibility for corporate communications, working alongside Human Resources, Senior Management, and Support Services teams. I promoted the work of individual faculties, business projects, and enterprise start-up companies, most recently leading a communications team in the further education sector. I have lots of experience in the field of corporate communications (internal and external), change planning, and have written text for annual reports, prospectuses, and promotional brochures, alongside creating copy for smaller publications, social media, and websites. I also delivered seminars at national education conferences such as the Association of Colleges (AoC) annual event and given communications training to marketing teams. I launched my copywriting business six years ago and now primarily work with clients in the education sector. These include colleges, universities, local and combined authorities, charities, and skills not-for-profits. Recent projects include prospectus text, editing and proofreading reports, press release writing and distribution, and awards bids for colleges and other institutions, including a PRWeek ‘Decade of Achievement’ Award for Internal Communications, a national Planning Award, and an International Downtown Association (IDA) Excellence Award, collected in Texas, USA, by LeedsBID. Please get in touch to discuss where I can enhance your existing work.

  • PRO
    I'm a freelance senior copywriter, one hour from central London, working with marketers and advertising agencies around the world. I create sales copy, web content and campaigns. During two plus decades at top London agencies I've written for healthcare, travel, automotive and much more. With results like 2.7m Facebook story impressions in under three weeks for Tourism Ireland. I’ve delivered over 1000 projects in 17 markets, reaching audiences of 5m plus. I rewrote a website for breast cancer patients, increasing traffic by 38%. The new site won a ‘best practice’ award and became the client's benchmark for online patient support. From this project I learned how design, UX, and copywriting can seamlessly support each other. Prior to healthcare I honed my skills in B2C and B2B, for clients as diverse as Rolex and General Electric. I cut my teeth in traditional media, but have a passion for digital - having written extensively for social media and content marketing. This career experience gives me a deeper understanding of how to truly connect communications across channels. For example, I wrote a set of case studies for the UK’s largest property management company. Working with a team of five including another copywriter, a designer and the marketing manager we developed a Direct Mail and AdWords campaign. This led to a 23% increase in company site traffic, 1000+ case studies downloaded and a 14% increase in new business enquiries over 6 months. In my spare time I love renovating classic cars and motorbikes. The attention to detail, problem solving and concentration this demands helps to bring laser-like focus to my copywriting!

  • PRO
    I am a freelance content writer and communications consultant: focusing on writing, communications development/strategy, editing, stakeholder engagement and user research. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.

  • PRO
    I’m Angie, a freelance copywriter based in Glasgow, Scotland. I’m here to help you find your voice, tell your story, hone your message, and engage with the audience you want to reach. I understand that you’re more than a business: you’re a human being using business as a means to connect with and serve other humans, to share your values and make the world a better place. When you work with me, you get more than a freelancer or a consultant. You get a collaborative partner who cares as much about your success as you do. I mean that: I won’t work with you if I don’t think our values are a good match. What ARE my values? Honesty, integrity, kindness, genuine human connection, and doing great work my clients are happy with. I’m here to make the world a better place, just like you are, and I purposefully keep my workload small so that I can give every project the time and attention it deserves. Whatever your project, I’ll craft copy that is clear, readable, relatable, and authentically YOU. Together, we’ll make sure your message not only reaches your audience, but CONNECTS with them. Background: I've been copywriting full-time since 2020, and recently left an in-house position to focus entirely on freelancing. My copywriting skills are complemented by additional professional experience in: 📖 Bookselling and publishing ✏ ​Editing/proofreading 🌍 Spanish to English translation ✈ ​Travel/tourism 🎓 Language learning and education I was born in a small town in Iowa, but I've never let that stop me. I first left home at the age of 16 to be an exchange student in the Canary Islands, Spain. I've taught English in Japan and led adventure tours in Central America. Whether learning languages or teaching them, travelling the world or curled up in my favourite chair with my nose stuck in a book, underlying everything has been an obsession with the power of words. I've edited several novels, proofread many PhDs, and curated the fiction floor of the largest bookshop in Scotland. In short, I’ve been wordsmithing my way around the world for more years than I care to admit. I found my way to my first official copywriting gig in the middle of pandemic lockdown, thanks to a mouse who chewed a hole in a water pipe above my neighbour’s kitchen ceiling – but that’s a story I reserve for our first creative review. (Curious? Drop me a message and let's get the ball rolling!) For the full A to Z of working with me, check out my portfolio site at: www.aisforangie.com

  • PRO
    Hi, I'm Chelsea - senior copywriter with over 10 years' industry experience. I've written over 5.2 million words in my career as a creative copywriter and content strategist, so I know the good ones to use by now! Under the brand name Fierce Content, I develop strongly worded copy for brands, businesses and agencies, working with companies of all sizes; from start-ups to blue chips such as Microsoft, Intel, SAP and Verifone. I'm comfortable writing both B2B and B2C copy for any sector, but my specialisms include: - Technology (including software/SaaS, retail, wholesale and fintech) - Recruitment - HR and workforce management - Manufacturing and supply chain - Automotive and motorsport My services can be roughly divided into three areas: Creative copywriting - I'm confident writing copy in many different formats, including ebooks and whitepapers / websites / blogs / feature articles / brochures & leaflets / video scripts / direct mail & email / case studies / sales collateral / tone of voice guides. Kick-arse ideas - let me help you out of a creative rut by coming up with your next campaign theme. I offer brainstorming sessions / concept development / content analysis / quarterly plans. Content marketing strategy - I can clarify the bigger picture and define how you represent yourself in the public space, supporting your business with content marketing strategies / company value propositions / go-to-market messaging. I also offer in-house training sessions, to upskill your staff on creating great content using their own knowledge and expertise. If something about me has caught your eye, give me a roar and we'll take it from there...

  • PRO
    I’ve been writing professionally about food and wine for over 20 years, covering topics from freshwater fish to English fizz, and school dinners to Super Tuscans. I’m a member of the Guild of Food Writers and hold the Wine and Spirits Education Trust Intermediate and Advanced qualifications. Alongside wine and food writing I’m an experienced marketer and copywriter in the hospitality and independent education fields. I can help you with brand messaging, tone of voice, blogs, sales copy, editorial, email campaigns, website content, recipe development, wine descriptions, tasting notes and brochures. Just drop me a line.

  • PRO
    How clear is your pharmaceutical or healthcare content for your specific audience? I'm a freelance medical copywriter, senior medical editor and content consultant, with 25+ years of insight in medical communications. I can develop and focus your key messages and images to reach your unique audiences in healthcare advertising, PR, medical affairs and medical education. Based in London, I help UK and international clients to build pharma-healthcare brands, strengthen patient trust, improve digital medical education, and raise disease awareness. I have experience in over 70 therapeutic and healthcare technology areas, and I deliver creative and commercial medical copy: online, offline, on time. Contact me to find out how I can help you.

  • PRO
    A creative content specialist, with 25+ years’ experience in the publishing industry across consumer, contract and charity sectors. I am a journalist, copywriter, editor, author and ghostwriter, specialising in health and wellness. A strong media and communication professional, I’m skilled in feature writing, research, case studies, commissioning, sub-editing, production, referencing, health communications, branding and identity.

  • PRO
    I've been a professional copywriter running my own copywriting agency in Singapore for over 20 years and loving it! I'm from the UK, but manifest destiny took me to sunnier climes 30 years ago and I now spend my time travelling between the two. In an age of AI everything🤖, I am passionate about keeping copy human - you know, really digging deep into who you are and who your clients are, communicating clearly the bridge you provide to take your clients from Point A, their current state, to Point B, their desired state and all the great benefits and outcomes they'll get by choosing you. I specialise in: - documenting your brand voice so that we remove the common obstacles of marketing your message - by defining it clearly for you - writing the marketing materials that move the needle for your business: web pages, sales pages, case studies, stories for social media - training your in-house team to write better copy, when you've decided not to outsource Over the last 20 years I've written for MNCs, large SMEs, government agencies and business start-ups across all industries with a focus on hospitality, education, health and IT. I love simplifying messages so they are actually understood! I'm the copywriter businesses turn to when they been burned too often by wanna-be writers promising the moon and falling far short. The most common reaction I get from my clients? "We wish we'd found you sooner!" Other good-to-knows about me: - I'm a mum to two amazing young adults - I play the sax - 🎷 in my mind it's the sexiest sound on the planet (the sax - not me playing it) - I'm a 🐶 lover but we have a 😺.🤷 I've just joined this platform so my portfolio is blank right now until I upload some samples. In the meantime, contact me to view my portfolio.

  • PRO
    Hi, I’m Abi, a UK-based writer, editor, entrepreneur and communications consultant. I help those driving positive change to communicate their vision in every medium – from concise web copy to in-depth white papers. My clients work in climate finance, green tech, renewable energy and sustainability. Here are some of the topics I cover and how I’m able to write about them: Policy & politics: MA in International Relations, focusing on International Law & Organisations and European Political Economy; writing for clients on global issues, from COP negotiations to EU reforms and US elections. Finance: writing for global investment firms, fintech startups, asset management companies and sustainable finance charities; topics include green investment, the circular economy, carbon markets and all those acronyms – ESG, TCFD, SDGs and SBTs. Law: 4 years as a researcher, writer, mentor and copyeditor for the UK, US and Global Guides at Chambers and Partners legal publishing. Science, nature, engineering and technology: writing for clients about climate change, carbon, rewilding, sustainable agriculture, food, water, renewable energy, fintech, climate tech, mobile apps, EVs and AI – an inexhaustible list. Behavioural change: writing for clients about recycling, reuse, climate resilience, consumer behaviour, strategies for CMOs, diversity and inclusion in the workplace. I'm a member of the Organisation for Responsible Businesses and insured with PolicyBee. Contact me: abi@abisiriandersen.com

  • PRO
    When you’ve got something big to say, you need the right words to say it. But how do you find the right words when you’re stuck for time, ideas, or expertise? You give me a call. Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders. 70% of consumers choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours. And what separates you — the genuine good guys — from all the businesses claiming to be the good guy? Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you: Connect with socially-conscious customers Communicate your purpose Rise above the noise Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs. I can help you with: Website copy Email marketing and newsletters Blog and article writing Social media management Press releases Brochures and eBooks Print advertising Who do I work with? My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes. Quite literally, everything but kitchen sinks. But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face. If that sounds like you, let's work together. Sorry oil and gas, fast fashion and gambling — I’m not for you. So if you’re looking to make a social impact with copy that’s: Clear but not condescending Purposeful but not preachy Strong but not sanctimonious Pop an email to hello@francescalawson.com and let's chat. I can’t wait to meet you.

  • PRO
    Based close to Chichester, I work with clients worldwide and within all types of industry sectors. From Varicose Vein Doctors to high-end Storage Companies and everything in between! I craft devilishly compelling copy and create content strategies that help businesses flourish online. I have extensive knowledge of writing copy that helps my clients climb search engine rankings organically while appealing to their target markets. I also create offline copy for print media. And have helped many clients put together successful award applications. I have sat on expert Social Media Panels at various seminars and presented on Content Marketing on behalf of the Nelson Tasman Business Trust, BNZ bank and The Collective South Coast Business Networking Group. I have also guested on many podcasts to discuss the use of Social Media and 'blogging' for business.

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Member spotlight

young woman with sunglasses on smiling against picturesque waterfallsSarah Vordermeier

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

James McCann-Ellerington

“Find out what you like writing about and go all-in.”

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

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