UK Copywriters Directory - Content strategy

  • PRO
    Hey, I’m Sally – a freelance content editor and copywriter, working across food, drink, interiors, wellbeing, health, travel, beauty and fashion. I can help you with editorial content strategy, brand storytelling and bringing messaging to life across digital and print formats, including websites, blogs, e-commerce, email newsletters, CRM, paid-social campaigns and magazines. MY STORY I’m based in Brighton, England, and after working in London for many years, now offer freelance support for creative agencies, brands, start-ups and solopreneurs. I originally trained as a magazine journalist at Cardiff University (NCTJ qualified) and for the last decade I've been an editor at leading London content marketing agencies, specialising in B2C lifestyle content for the UK’s biggest retailers – including Tesco, Marks & Spencer, Boots, Asda, George and Holland & Barrett. I also have extensive experience working for consumer publications, internal comms and B2B titles for the drinks, restaurant and hospitality industries. My services include copywriting, editorial, ideation, blog posts, content strategy, tone of voice, managing CMS, feature writing and sub editing. Think of me as your mini content team – someone who’s experienced, good to work with and makes your work life easier! Learn more about my work with the portfolio link below or drop me a message. Portfolio link: https://sallyshorehome.myportfolio.com Email: hellosallyshore@gmail.com

  • PRO
    Whatever you’re selling, you need to stand out. Yeah, you could grow a mohawk, start a church choir, or slap your logo on a blimp. But nothing has more pulling power than the written word. That’s where I come in. Head down, sleeves up, I write copy that does the business for your business. Like a seagull nosediving for a cone of chips, you’ll be impossible to resist. Here's how I can help: ✅website copywriting ✅brochure copywriting ✅blog writing ✅tone of voice ✅email copywriting ✅social media content Get in touch today (before your competition find me). 📩 hello@coastalcopy.co.uk 📞 01273 458 557 🖱️coastalcopy.co.uk “Tom took the time to really understand our products and wider strategy, which meant he executed our vision exceptionally. He's been a pleasure to work with and I'd recommend him to anyone.” ~ Abigail Drake, Senior Global Product Manager at Vodafone “Tom is our go-to copywriter whenever we need words. Put simply, he delivers every time.” ~ Matt Chambers, Owner of Madison Solutions “Tom took the time to really understand our business which culminated in spot-on copy that truly reflects our culture, ethos and personality. I have no hesitation in recommending him.” ~Noel Preston, Managing Partner at Preston Insurance Brokers

  • PRO
    I'm a senior copywriter and literary editor specialising in the arts and creative industries - which is just a fancy way of saying that I write the good stuff for creatives. Affectionately known as the Word Whisperer by my clients, you can call on me for original and persuasive website content, email campaigns, blogs and marketing content. WARNING: I DO NOT use robots to create copy. So, if you're in need of unique copy that sounds as if it was created by a human, then I'm your girl and I'd love a chance to discuss your project needs.

  • PRO
    Hello! I’m Lindsey, otherwise known as Wordy Bird, I’m an experienced freelance copywriter with a background in B2B and professional services. As you might expect from the name, I absolutely love words and what they can achieve. I love the way they can inform, persuade, convince, inspire and encourage. But more than that, I’m fascinated by the psychology behind the words. I enjoy the challenge of trying to find the right words that will motivate someone to buy your product or service. I’ve worked for a wide range of clients in various sectors including financial planning, accountancy, mortgages, marketing, IT and telecoms, charities, education and the arts.But I’ve also written about pond dye so this Wordy Bird isn’t one for being pigeon-holed. The type of projects I usually take on include: - Blog creation - Mailers, adverts - Content Strategy - Case studies, client stories - Brochures, guides - Straplines - Video scripts - Press releases - Email campaigns, newsletters - Landing pages, website copy. - Tone of voice But whatever the format, I’m here to create copy that will engage your audience and make them sit up and notice. It would be great to find the right words for your business. Take a look at my website for more details and do get in touch for a chat.

  • PRO
    I'm a freelance copywriter on a mission to make pensions, investment and finance more interesting and engaging for ordinary people. Hire me to write clear, compelling plain English content that helps people understand more about pensions, investment and finance in general, and make better decisions about their lives. I spent 19 years as a copywriter with the Aon UK Communication Practice. I’ve written more pension newsletters than I could shake a stick at - including summary funding statements - as well as letters, emails, websites, booklets, presentations, video scripts, business pitches and award entries. I’ve worked on a lot of highly personalised items such as benefit statements. More recently I've worked on a lot of online communications, including a website to help people plan and prepare for their retirement. My experience covers all flavours of DB and DC pensions including communications from trustee boards and employers. Here's a selection of the subjects I deal with. DC investment education Pension scams Pensions and tax GMP reconciliation and equalisation DB-to-DC change consultations Changing RPI increases to CPI In recent years I developed a set of communications for explaining liability management offers such as pension increase exchange and enhanced transfer. When I'm not writing about pensions, my interests include: singing and acting with a couple of local am-dram societies, singing in a church choir, running, swimming, skiing, sampling as many different craft beers as possible and attempting to grow fruit and vegetables with varying degrees of success.

  • PRO
    I'm an experienced and effective B2B copywriter and content strategist, providing actionable content to both brands and agencies. I have experience in providing content strategy and market research, and write content for on and offline purposes, including website copy, blog posts, case studies, white papers, press releases, marketing collateral, sales battlecards, campaign content and email newsletters. I can provide desk-based research, keyword research, site audits, style guidelines, customer personas and SEO copywriting, and have worked with global brands on ABM planning and content creation. Brand clients have included Tessella, London Women's Clinic, London Egg Bank, Florence and The Virtual Forge. Agency clients have included Hut-3, 1973 Ltd, Mindshare, Oxford Content Company where I've worked on content for UiPath, Pure Storage, Box, Zebra, Yocova, 101 Ways, Saga, Gallagher, Hiscox and many more. With over twenty years’ experience working in an online environment, I've been involved in running the web front end of several major organisations such as Dell, T-Mobile and Vodafone, and have years of experience in dealing with and understanding the needs of senior stakeholders. I have very solid ecommerce experience and understands the commercial drivers behind running large-scale B2C and B2B operations. I work remotely for a number of different clients and am equally happy working alone or as part of a virtual team, regularly juggling multiple projects on tight deadlines.

  • PRO
    Currently booking SEO & Copywriting projects for w/c 9th October 2023 SEO consultant and B2B copywriter offering Search Engine Optimisation and SEO copywriting services. This means that not only do I understand B2B copywriting, I understand how to make it sell to your customers and also do well in Google and other search engines. I started promoting businesses in 1992. I started promoting websites in 1994. Before the days of Google, when you could submit your website to a search engine, go have a cuppa, and come back to see where you were listed. Things have changed since then. SEO copywriting is now about more than just titles of blog posts and keywords on a page. A good SEO copywriter needs to know about keyword research, technical SEO, structuring a website, and more. SEO is still my first love, fickle mistress though she is, alongside the non-technical things that make it work: content writing, SEO copy, Social Media and blogging for business. I’ve optimised company websites for recruiters, other copywriters, psychometric assessment companies, telesales organisations, web design agencies and more. I’ve written SEO optimised copy for industries as far apart as factory flooring and hazardous area engineering. From app development companies to social media marketers. From scientific testing to toy manufacturing. Recent SEO & copywriting projects include: ➡ A business awards website ➡ A recruitment training website ➡ A toy testing laboratory ➡ A factory floor manufacturer ➡ A Sharia Law banking app ➡ A Social Media company ➡ A Research and Development Tax company ➡ A GPT (Get Paid To) community website ➡ Numerous clients for a copywriting agency ➡ An online training website ➡ A Ghostwritten biography I can help you with ➡ SEO (Search Engine Optimisation) ➡ Website copy ➡ Business Blogging ➡ Social Media Posts ➡ Social Media Profiles ➡ Ghost-written articles or eBooks ➡ Book editing & Proofreading ➡ Knowledgebase ‘how-to’ documents My first website visits of the day are SEMrush and Google Search Console – research and statistics are my lifeblood and you’ll often find me generating graphs and Excel sheets to prove a point! In my personal life I am a mother and grandmother, dog owner, gardener and veg grower, and I love an Oxford comma… If you think you’d like to work with me, please get in touch on 07749 378907 / nikki@nikki-pilkington.com Or, connect with me on LinkedIn or Twitter.

  • PRO
    Sharpe Communications offers freelance copywriting and communication consultancy, specialising in further and higher education/skills sectors. We also work with other not-for-profit sectors striving for positive social impact. Sharpe Communications was founded by me, Kathy Sharpe (BA, MPhil, MCIPR, CIPR Accredited PR Practitioner). I have worked in marketing communications for 20+ years and am passionate about helping organisations making positive social change. I specialise in education copywriting, awards bids, proofreading, editing, public relations, and crisis / change planning. Graduating from the University of Birmingham in 2000 with an MPhil research degree, I worked in the PR and Marketing Departments of a range of charity and public-sector organisations from the Federation of British Artists to King's College London. In past roles, I had responsibility for corporate communications, working alongside Human Resources, Senior Management, and Support Services teams. I promoted the work of individual faculties, business projects, and enterprise start-up companies, most recently leading a communications team in the further education sector. I have lots of experience in the field of corporate communications (internal and external), change planning, and have written text for annual reports, prospectuses, and promotional brochures, alongside creating copy for smaller publications, social media, and websites. I also delivered seminars at national education conferences such as the Association of Colleges (AoC) annual event and given communications training to marketing teams. I launched my copywriting business six years ago and now primarily work with clients in the education sector. These include colleges, universities, local and combined authorities, charities, and skills not-for-profits. Recent projects include prospectus text, editing and proofreading reports, press release writing and distribution, and awards bids for colleges and other institutions, including a PRWeek ‘Decade of Achievement’ Award for Internal Communications, a national Planning Award, and an International Downtown Association (IDA) Excellence Award, collected in Texas, USA, by LeedsBID. Please get in touch to discuss where I can enhance your existing work.

  • PRO
    I am a freelance content writer and communications consultant: focusing on writing, communications development/strategy, editing, stakeholder engagement and user research. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.

  • PRO
    I’m Angie, a freelance copywriter based in Glasgow, Scotland. I’m here to help you find your voice, tell your story, hone your message, and engage with the audience you want to reach. I understand that you’re more than a business: you’re a human being using business as a means to connect with and serve other humans, to share your values and make the world a better place. When you work with me, you get more than a freelancer or a consultant. You get a collaborative partner who cares as much about your success as you do. I mean that: I won’t work with you if I don’t think our values are a good match. What ARE my values? Honesty, integrity, kindness, genuine human connection, and doing great work my clients are happy with. I’m here to make the world a better place, just like you are, and I purposefully keep my workload small so that I can give every project the time and attention it deserves. Whatever your project, I’ll craft copy that is clear, readable, relatable, and authentically YOU. Together, we’ll make sure your message not only reaches your audience, but CONNECTS with them. Background: I've been copywriting full-time since 2020, and recently left an in-house position to focus entirely on freelancing. My copywriting skills are complemented by additional professional experience in: 📖 Bookselling and publishing ✏ ​Editing/proofreading 🌍 Spanish to English translation ✈ ​Travel/tourism 🎓 Language learning and education I was born in a small town in Iowa, but I've never let that stop me. I first left home at the age of 16 to be an exchange student in the Canary Islands, Spain. I've taught English in Japan and led adventure tours in Central America. Whether learning languages or teaching them, travelling the world or curled up in my favourite chair with my nose stuck in a book, underlying everything has been an obsession with the power of words. I've edited several novels, proofread many PhDs, and curated the fiction floor of the largest bookshop in Scotland. In short, I’ve been wordsmithing my way around the world for more years than I care to admit. I found my way to my first official copywriting gig in the middle of pandemic lockdown, thanks to a mouse who chewed a hole in a water pipe above my neighbour’s kitchen ceiling – but that’s a story I reserve for our first creative review. (Curious? Drop me a message and let's get the ball rolling!) For the full A to Z of working with me, check out my portfolio site at: www.aisforangie.com

  • PRO
    Hi, I'm Chelsea - senior copywriter with over 10 years' industry experience. I've written over 5.2 million words in my career as a creative copywriter and content strategist, so I know the good ones to use by now! Under the brand name Fierce Content, I develop strongly worded copy for brands, businesses and agencies, working with companies of all sizes; from start-ups to blue chips such as Microsoft, Intel, SAP and Verifone. I'm comfortable writing both B2B and B2C copy for any sector, but my specialisms include: - Technology (including software/SaaS, retail, wholesale and fintech) - Recruitment - HR and workforce management - Manufacturing and supply chain - Automotive and motorsport My services can be roughly divided into three areas: Creative copywriting - I'm confident writing copy in many different formats, including ebooks and whitepapers / websites / blogs / feature articles / brochures & leaflets / video scripts / direct mail & email / case studies / sales collateral / tone of voice guides. Kick-arse ideas - let me help you out of a creative rut by coming up with your next campaign theme. I offer brainstorming sessions / concept development / content analysis / quarterly plans. Content marketing strategy - I can clarify the bigger picture and define how you represent yourself in the public space, supporting your business with content marketing strategies / company value propositions / go-to-market messaging. I also offer in-house training sessions, to upskill your staff on creating great content using their own knowledge and expertise. If something about me has caught your eye, give me a roar and we'll take it from there...

  • PRO
    I’ve been writing professionally about food and wine for over 20 years, covering topics from freshwater fish to English fizz, and school dinners to Super Tuscans. I’m a member of the Guild of Food Writers and hold the Wine and Spirits Education Trust Intermediate and Advanced qualifications. Alongside wine and food writing I’m an experienced marketer and copywriter in the hospitality and independent education fields. I can help you with brand messaging, tone of voice, blogs, sales copy, editorial, email campaigns, website content, recipe development, wine descriptions, tasting notes and brochures. Just drop me a line.

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